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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Aninatul Khoiriyah
Universitas Al-Qolam Malang
Education

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MEKANISME PENJUALAN PRODUK HIJAB MUSLIMAH MENURUT PERSPEKTIF ISLAM (STUDI KASUS UMKM HIJAB MUSLIMAH KEEYASCRAFT DI DESA PUTAT LOR GONDANGLEGI) Aninatul Khoiriyah; Fatkhul Wahab
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.17805

Abstract

The growth of Indonesia’s Muslim fashion industry has increased the number of MSMEs selling women’s hijabs, yet many still operate without sales mechanisms that fully comply with Islamic principles. While existing research focuses largely on Islamic marketing strategies, there is limited study on sales practices from the fiqh muamalah perspective. This research examines keeyascraft’s MSME in Malang Regency using a qualitative case study approach, collecting data through observation, interviews, and documentation. The results show that the sales process covers product introduction, promotion, negotiation, payment, delivery, and after-sales service, and generally meets Islamic legal requirements while upholding values such as honesty, trustworthiness, justice, transparency, and mutual consent. However, improvements are needed in digital product information clarity and formal after-sales policies. It is concluded that keeyascraft’s sales practices align with Islamic principles and help build consumer trust and loyalty.
Co-Authors Fatkhul Wahab