<![CDATA[The growth of Indonesia’s Muslim fashion industry has increased the number of MSMEs selling women’s hijabs, yet many still operate without sales mechanisms that fully comply with Islamic principles. While existing research focuses largely on Islamic marketing strategies, there is limited study on sales practices from the fiqh muamalah perspective. This research examines keeyascraft’s MSME in Malang Regency using a qualitative case study approach, collecting data through observation, interviews, and documentation. The results show that the sales process covers product introduction, promotion, negotiation, payment, delivery, and after-sales service, and generally meets Islamic legal requirements while upholding values such as honesty, trustworthiness, justice, transparency, and mutual consent. However, improvements are needed in digital product information clarity and formal after-sales policies. It is concluded that keeyascraft’s sales practices align with Islamic principles and help build consumer trust and loyalty.]]>
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