<![CDATA[This research was motivated by the phenomenon of procrastination that does not always lead to negative behavior, but in some cases is filled with creative activities that produce new ideas and works. This phenomenon was found among students of the Visual Communication Design Study Program at Institut Seni Indonesia Padangpanjang, class of 2022, who, when postponing certain academic tasks, tended to engage in activities such as drawing, sketching, searching for visual references, editing photographs, and creating designs. This study aims to examine the background of creative procrastination and its impact on the process of creating works among Visual Communication Design students of ISI Padangpanjang, class of 2022. This research employed a qualitative method with a phenomenological approach based on Alfred Schutz's concepts of because motive and in-order-to motive. Data were collected through observation, interviews, and documentation involving five students as research informants. The findings indicate that creative procrastination is influenced by previous experiences, a stronger interest in visual activities, boredom with certain assignments, fatigue, and the need to seek inspiration and calm the mind. The postponement activities were not passive in nature but were filled with creative activities closely related to the students' visual world and artistic practices. This study also found that creative procrastination has positive impacts, such as generating new ideas, enriching visual references, and producing several creative works. However, it may also lead to delays in completing academic assignments if not managed properly. Therefore, creative procrastination among Visual Communication Design students can be understood as a form of postponement that carries its own meaning and does not always result in negative consequences.]]>
