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All Journal Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Nurul Ivany
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Education Social Sciences

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Pelatihan Strategi Penetapan Harga Produk Ekonomi Kreatif dalam Mendukung Pengembangan Usaha Berkelanjutan Romadhona Chusna Tsani; Edi Suwasana; Nurul Ivany
ABDI KARYA : Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2026): Agustus : ABDI KARYA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/abdikarya.v3i2.421

Abstract

Mangunsari Village, Gunungpati District, Semarang City, has considerable potential for the development of the creative economy. However, the local community still faces challenges in determining appropriate selling prices due to limited understanding of production cost calculation, Cost of Goods Manufactured (COGM), profit margins, and pricing strategies. This community service program aimed to enhance the community's knowledge and skills in determining selling prices for creative economy products through pricing strategy training. The methods employed included lectures, discussions, practical exercises on calculating production costs and Cost of Goods Manufactured (COGM), simulations of profit margin determination, and mentoring in setting product selling prices. The program was evaluated through observation, question-and-answer sessions, and participant satisfaction questionnaires. The results indicated that the training was successfully implemented, as reflected by the high level of participant engagement, improved understanding of production costs, Cost of Goods Manufactured (COGM), profit margins, and pricing strategies, as well as a high level of participant satisfaction with the training. Overall, the program effectively improved the community's knowledge and readiness to develop appropriate pricing strategies, thereby supporting the growth of more competitive and sustainable creative economy enterprises.
Co-Authors Edi Suwasana Romadhona Chusna Tsani