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All Journal Jurnal Sistem Informasi dan Informatika (SIMIKA)
Sindanita Yulianty
Sultan Ageng Tirtayasa University
Computer Science & IT Control & Systems Engineering

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STRATEGI PENGEMBANGAN WEBSITE SEBAGAI MEDIA PROMOSI DAN BRANDING DI PONDOK PESANTREN TURUS PANDEGLANG Mohamad Hilman; Sindanita Yulianty; Holilah Holilah; Royan Habibie Sukarna; Fitri Damyati
Jurnal Sistem Informasi dan Informatika (Simika) Vol. 9 No. 2 (2026): Jurnal Sistem Informasi dan Informatika (Simika)
Publisher : Program Studi Sistem Informasi, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/simika.v9i2.4325

Abstract

Turus Islamic Boarding School faces challenges in maximizing its promotional and branding potential as an educational institution. One effective way to increase exposure and attract attention is through the development of an impactful website. This study aims to analyze the strategy of developing a website as a promotional and branding media for Turus Islamic Boarding School. The method used is a case study, observing the website development process, content management, and its impact on the institution's image. The results indicate that a well-structured and informative website can enhance the visibility of the Turus Islamic Boarding School, introduce educational programs, and establish better relationships with the community and prospective students. A user-friendly website with appealing design also plays a crucial role in strengthening the pesantren’s branding as a modern and trustworthy institution. This study suggests that Turus Islamic Boarding School continue to develop its website by addressing visitor needs and utilizing the latest technology to improve interaction and attractiveness.
Co-Authors Fitri Damyati Holilah Holilah Mohamad Hilman Royan Habibie Sukarna