<![CDATA[Turus Islamic Boarding School faces challenges in maximizing its promotional and branding potential as an educational institution. One effective way to increase exposure and attract attention is through the development of an impactful website. This study aims to analyze the strategy of developing a website as a promotional and branding media for Turus Islamic Boarding School. The method used is a case study, observing the website development process, content management, and its impact on the institution's image. The results indicate that a well-structured and informative website can enhance the visibility of the Turus Islamic Boarding School, introduce educational programs, and establish better relationships with the community and prospective students. A user-friendly website with appealing design also plays a crucial role in strengthening the pesantren’s branding as a modern and trustworthy institution. This study suggests that Turus Islamic Boarding School continue to develop its website by addressing visitor needs and utilizing the latest technology to improve interaction and attractiveness.]]>
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