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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Suprihno
Sekolah Tinggi Agama Islam Muhammadiyah Tulungagung
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STRATEGIC MANAGEMENT PRACTICES IN BUILDING MADRASAH BRANDING; A CASE STUDY AT MI ROUDLOTUL THOLIBIN TULUNGAGUNG Suprihno; Agus Zaenul Fitri; Sulistyorini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 6 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22663055

Abstract

This study aims to analyze the implementation of strategic management practices in building madrasah branding at MI Roudlotul Tholibin Tulungagung. The study employed a qualitative approach with a case study design. Data were collected through interviews, observation, and documentation, and analyzed using the Miles and Huberman interactive model. The findings revealed that strengthening madrasah branding was carried out through three stages: strategic planning, strategic implementation, and strategic evaluation. Strategic planning included formulating the madrasah vision, strengthening institutional identity, and planning digital media utilization. Strategic implementation was conducted through the use of social media, publication of institutional activities, religious and academic branding, and digital educational services. Strategic evaluation was carried out through digital media monitoring, evaluation of community responses, and continuous branding strategy development. The study concludes that the implementation of strategic management has strengthened the image of the madrasah as a religious, modern, and competitive Islamic educational institution in the digital era.
Co-Authors Agus Zaenul Fitri Sulistyorini