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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat
Dewi Pratiwi Indriasari
Universitas Esa Unggul
Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Social Media Marketing dan Brand Credibility terhadap Purchase Intention dengan Brand Trust sebagai Variabel Mediasi pada Produk Kosmetik Ratih Dyah Ayu Prameswari; Dewi Pratiwi Indriasari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7018

Abstract

The rise of social media has transformed how consumers discover and evaluate cosmetic products before making a purchase. As a cosmetic brand that actively leverages Instagram and TikTok, Barenbliss needs to develop a marketing strategy that is not only visually appealing but also capable of strengthening its credibility and consumer trust. This is crucial because cosmetic consumers tend to consider quality, safety, product claims, and other users’ experiences before developing a purchase intention. This study aims to examine the influence of social media marketing and brand credibility on purchase intention, with brand trust as a mediating variable, for Barenbliss cosmetic products. This study employs a quantitative approach using purposive sampling. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results of the study indicate that social media marketing has a significant positive effect on purchase intention (β = 0.235; p = 0.014), brand credibility on purchase intention (β = 0.210; p = 0.020), social media marketing on brand trust (β = 0.388; p = 0.002), brand credibility on brand trust (β = 0.349; p = 0.002), and brand trust on purchase intention (β = 0.476; p = 0.001). Brand trust mediates the effects of social media marketing and brand credibility on purchase intention. These findings indicate that Barenbliss consumers’ purchase intention can be enhanced through social media marketing, brand credibility, and brand trust.
Pengaruh Brand Authenticity dan Brand Awareness Terhadap Purchase Intention dengan Brand Engagement sebagai Moderasi pada Industri Kecantikan Dhea Amanda Khoirunisa; Dewi Pratiwi Indriasari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7027

Abstract

This study aims to analyze the influence of Brand Authenticity and Brand Awareness on Purchase Intention with Brand Engagement as a moderating variable in the beauty industry in the Tangerang region. This study emphasizes the importance of companies in highlighting the value of Brand Authenticity, increasing Brand Awareness, and strengthening consumer emotional involvement through Brand Engagement to create a more authentic and relevant brand experience. The research method used is quantitative with a purposive sampling technique on 120 respondents. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results show that Brand Authenticity and Brand Awareness have a positive effect on Purchase Intention, which means that the higher the consumer's perception of brand authenticity and the level of brand awareness, the higher the consumer's tendency to make a purchase. In addition, Brand Engagement is proven to be able to moderate and strengthen the relationship between Brand Authenticity and Purchase Intention as well as between Brand Awareness and Purchase Intention. These findings indicate that consumer engagement with a brand can increase the effectiveness of both variables in driving consumer purchase intention and strengthening the brand's position in the Indonesian beauty market.
Pengaruh Social Media Marketing terhadap Purchase Intention dengan Moderasi Brand Trust pada Produk Fashion Erica Agnes Yuliana; Dewi Pratiwi Indriasari
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7028

Abstract

The development of social media and the competitive nature of the local fashion industry has prompted companies to implement effective marketing strategies to increase consumer purchasing intent. This study aims to analyse the influence of social media marketing, brand awareness, and consumer engagement on purchase intent, with brand trust as the moderating variable, for the local fashion brand Ecinos. The study used a quantitative approach, involving 140 Generation Z respondents from the Jabodetabek area who are active social media users and interested in Ecinos products. Data were collected through the distribution of questionnaires and analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results of the study showed that social media marketing, brand awareness, and consumer engagement with the brand had a positive effect on purchase intention. These findings demonstrate that consumer trust in a brand is a key factor in enhancing the effectiveness of marketing strategies and encouraging consumer purchase intent. This study is expected to provide companies with a reference for developing more effective marketing strategies. Thus, building brand trust is crucial for local fashion brands to effectively convert digital marketing efforts into higher purchase intention among Generation Z consumers.
Penguatan Manajemen Layanan Kesehatan Berbasis Digital Dalam Meningkatkan Efektivitas Pelayanan Posyandu Di Era Transformasi Kesehatan Sri Prilmayanti Awaluddin; Dewi Pratiwi Indriasari; Pius Weraman; Marhaeni Sabil; Rahmawati R
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 3: June 2026
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v3i3.1711

Abstract

Transformasi digital layanan kesehatan primer membutuhkan penguatan kapasitas kader dan tata kelola data agar pelayanan Posyandu dapat berlangsung lebih efektif, sistematis, dan berbasis informasi. Kegiatan pengabdian ini bertujuan memperkuat manajemen layanan kesehatan berbasis digital melalui peningkatan pemahaman dan keterampilan kader Posyandu dalam pencatatan, pengelolaan, serta pelaporan data kesehatan. Kegiatan dilaksanakan pada 6–7 Juni 2026 di Kecamatan Pattallassang, Kabupaten Gowa, dengan melibatkan 25 kader Posyandu. Pelaksanaan program menggunakan pendekatan partisipatif, edukatif, dan pendampingan langsung melalui tahapan identifikasi masalah, analisis kebutuhan, sosialisasi, pelatihan, praktik penggunaan media digital, pendampingan implementasi, penguatan manajemen data, monitoring, dan evaluasi. Evaluasi dilakukan melalui pre-test dan post-test serta observasi keterampilan praktik, kemudian dianalisis secara deskriptif kuantitatif. Hasil kegiatan menunjukkan peningkatan pemahaman kader sebesar 50,71% setelah mengikuti rangkaian pelatihan dan pendampingan. Dari aspek keterampilan, 88% peserta atau 22 dari 25 kader mampu melakukan tahapan dasar pengelolaan data digital secara mandiri, sedangkan 12% masih memerlukan pendampingan pada beberapa aspek teknis. Program juga menghasilkan pencatatan yang lebih terstruktur, pengelompokan data sasaran yang lebih sistematis, kemudahan penelusuran dan rekapitulasi informasi, serta pembagian tugas pelayanan yang lebih tertib. Temuan ini menunjukkan bahwa penguatan manajemen layanan kesehatan berbasis digital dapat meningkatkan kapasitas kader sekaligus mendukung efektivitas tata kelola pelayanan Posyandu. Keberlanjutan program memerlukan pendampingan berkala, dukungan perangkat, dan koordinasi antara kader, tenaga kesehatan, puskesmas, serta pemerintah desa.
Co-Authors Dhea Amanda Khoirunisa Erica Agnes Yuliana Marhaeni Sabil Pius Weraman Rahmawati R Ratih Dyah Ayu Prameswari Sri Prilmayanti Awaluddin