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All Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Anwar Rauf
State University of Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Sustainable Innovation in Digital Platforms: The Case of Gojek Rahmawati Rahmawati; Anwar Rauf; Anwar Ramli
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 3-4 (2026): AUGUST DECEMBER 2026 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

This study examines Gojek as a digital platform innovation from a sustainability perspective, aiming to understand how its innovation operates across technological, economic, and social dimensions. A qualitative descriptive approach is applied using secondary data from journals, reports, and relevant publications. The findings indicate that Gojek's innovation is driven by service integration and algorithm-based efficiency, which enhance user engagement and operational performance. However, sustainability aspects remain limited, particularly in terms of transparency, labor conditions, and equal opportunities within the platform ecosystem. Therefore, Gojek's innovation cannot yet be considered fully sustainable, as it still prioritizes efficiency over balanced long-term outcomes.
Innovation Transformation Based on a Sustainable Digital Ecosystem at PT Pegadaian: Based on an Interdisciplinary Literature Review Muhammad Zaky Athari Ihsan; Anwar Rauf; M. Ikhwan Maulana Haeruddin
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 3 No. 3-4 (2026): AUGUST DECEMBER 2026 - JRBME
Publisher : PT Smart Media Makassar

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Abstract

This study aims to examine innovation transformation at PT Pegadaian through a literature review approach with a sustainability perspective. The primary focus of the study is how Pegadaian integrates digital innovation, gold ecosystem development, and financial inclusion within a sustainable development framework that encompasses economic, social, and governance dimensions. The method used is a qualitative literature review, compiling and analyzing various academic sources, institutional reports, and empirical studies related to digital transformation in the financial sector. The analysis employs an integrative approach combining classical innovation theory, contemporary innovation theory, and perspectives on sustainability and socio-technical systems. The findings indicate that Pegadaian is undergoing a transformation toward a platform-based financial ecosystem model that has the potential to create sustainable value through the integration of digital services, enhanced financial inclusion, and strengthened organizational governance. This study emphasizes that sustainable innovation at Pegadaian requires not only the adoption of technology but also the restructuring of organizational systems, cross-actor collaboration, and the strengthening of governance. The results of the study indicate that Pegadaian is undergoing a transformation toward a platform-based financial ecosystem model that has the potential to create sustainable value through the integration of digital services, increased financial inclusion, and strengthened organizational governance.
Co-Authors Anwar Ramli M. Ikhwan Maulana Haeruddin Muhammad Zaky Athari Ihsan Rahmawati Rahmawati