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All Journal Jurnal Kepariwisataan Nusantara Journal of Multidisciplinary Science
Ni Putu Eka Mahadewi
Universitas Udayana
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Kepuasan Wisatawan Nusantara Terhadap Minat Berkunjung Kembali Pada Daya Tarik Wisata Alas Harum Tegalalang Kabupaten Gianyar I Putu Pradipa Aditya Utama; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 2 (2025): NJMS - September 2025
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Pariwisata berperan penting dalam pembangunan ekonomi daerah, dan Provinsi Bali dikenal sebagai salah satu destinasi unggulan. Alas Harum Tegalalang di Kabupaten Gianyar menjadi daya tarik utama bagi wisatawan domestik maupun mancanegara. Penelitian ini menganalisis pengaruh kualitas pelayanan dan kepuasan pengunjung terhadap niat berkunjung kembali. Pendekatan kuantitatif digunakan dengan teknik purposive sampling pada 120 responden, melalui observasi, wawancara, dan kuesioner skala Likert 1–5. Analisis meliputi uji validitas, reliabilitas, asumsi klasik, serta uji hipotesis (koefisien determinasi, uji t, dan uji f). Hasil menunjukkan bahwa kualitas pelayanan dan kepuasan berpengaruh signifikan baik secara parsial maupun simultan terhadap niat berkunjung kembali (p < 0,05). Model penelitian ini menjelaskan 88,70% variasi niat berkunjung kembali, sementara 11,30% dipengaruhi faktor lain di luar penelitian.
CURATING AGRITOURISM: A COMMUNITY-BASED PACKAGING MODEL FOR RURAL TOURISM IN NUSASARI VILLAGE, BALI Juniawan I Made; Ili Sih Gusti; Ni Putu Eka Mahadewi
JURNAL KEPARIWISATAAN Vol 25 No 2 (2026): Jurnal Kepariwisataan
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i2.2749

Abstract

Bali's tourism development remains concentrated in a few regions, leaving western areas such as Jembrana Regency underdeveloped despite their natural, cultural, and agricultural potential. Nusasari Village, a cacao-producing area with distinctive rural landscapes and local culture, offers opportunities for agritourism development. This study aims to identify the tourism potential of Nusasari Village and design a community-based agritourism packaging model as a strategy for sustainable rural tourism development. Using a qualitative descriptive approach, data were collected through participatory observation, in-depth interviews with 15 purposively selected informants, and documentation. Tourism potential was analyzed using the 7A framework (attraction, activities, accessibility, amenities, attitude, ambience, and accelerator), while the packaging model was developed by integrating package concept, activity structure, supporting facilities, pricing, and promotion strategies. The findings reveal that Nusasari Village possesses significant potential for cacao-based agritourism, supported by educational activities, community support, and a peaceful rural atmosphere. The proposed packaging model consists of two tour options—full-day (8.5 hours) and half-day (3 hours)—that combine learning, participation, product processing, cultural exploration, and recreation. The model contributes to the literature on community-based agritourism by demonstrating how local potential can be systematically packaged into structured, marketable, and sustainable tourism products while preserving cultural and environmental assets.
Co-Authors I Nyoman Sudiarta I Putu Pradipa Aditya Utama Ili Sih Gusti Juniawan I Made