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All Journal Jurnal Ekonomi, Akuntansi dan Perpajakan
Yahya Putra Bungsu Surahman
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Economics, Econometrics & Finance

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Analisis Determinan Preferensi Pengunjung pada Objek Gunung Tanggamus: Pendekatan Choice Modelling Yahya Putra Bungsu Surahman; Zulfa Emalia
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 3 No. 3 (2026): Agustus : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v3i3.2481

Abstract

The increasing trend of climbing activities at Mount Tanggamus presents economic opportunities and ecological threats to the protected forest. This study aims to analyze visitor preferences for conservation-based ecotourism management scenarios and estimate the impact of travel costs, income, education level, area conditions, and climbing tracks on these decisions. Applying a Choice Modelling (CM) approach, primary data were collected via questionnaires from 140 respondents using incidental sampling. Data analysis utilized Binary Logistic Regression to predict the probability of respondents choosing to maintain existing conditions or approve improvement scenarios. The findings reveal that all attributes significantly influence visitor preferences simultaneously. Partially, area conditions and climbing tracks exert a positive and significant effect, whereas entrance costs have a negative impact. Sociodemographic variables (income and education) are insignificant. The probability of choosing the improvement scenario is 71.5%, indicating a high willingness to pay for nature conservation. The implication suggests management must prioritize retribution funds for track and sanitation improvements before adjusting entrance fees.
Co-Authors Zulfa Emalia