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All Journal Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Tintus Eko Heri Prasetyo
Call Me Travel
Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Peningkatan Kompetensi SDM untuk Memperkuat Daya Saing pada Bisnis Usaha Perjalanan Wisata Halid Hasan; Ratnaning Palupi; Karina Ega Nirwana; Rizka Rahmawati; Farika Nikmah; Tatiana Kristianingsih; Tintus Eko Heri Prasetyo
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 3 (2026): Agustus
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i3.791

Abstract

Competent human resources (HR) are essential for every organization, including travel businesses. HR plays a strategic role in generating ideas and innovations to achieve competitive advantage. Community service activities were conducted at Call Me Travel (CMT), a travel business located in Malang, East Java. The problem was that the owner and staff of CMT struggled to maintain market share amidst fierce competition in the tourism industry. Therefore, this community service activity aimed to provide understanding and training to the owner and staff of CMT on how to strategize for a sustainable and competitive business. The community service activity was completed in several stages: preparation, training, and direct mentoring to the target market. In this community service activity, CMT was presented with one business strategy, inclusive tourism, by managing consumers with disabilities. The results of the community service activity showed that after the training and mentoring, the owner and staff of CMT were brave enough to explore new markets, using the concept of inclusive tourism. This market has the potential to grow considering that the right to travel is a right of all humans, including people with disabilities. The owner and staff of CMT have additional competencies, designing tourism marketing strategies using the business model canvas strategy and compiling tourism information in the form of brochures using canvas.
Co-Authors Farika Nikmah Halid Hasan Karina Ega Nirwana Ratnaning Palupi Rizka Rahmawati Tatiana Kristianingsih