<![CDATA[Traditional markets play a significant role in supporting the local economy; however, they face increasing challenges due to the growth of modern markets and the digitalization of trade. Pagesangan Traditional Market in Mataram District continues to encounter several issues related to infrastructure, facility management, vendor organization, and technological adaptation. This study aims to analyze the role of the Department of Trade in managing Pagesangan Traditional Market in the modern era and its contribution to improving the socioeconomic welfare of the community. This research employed a descriptive qualitative method, with data collected through observation, interviews, and documentation. The informants consisted of officials from the Department of Trade, market managers, traders, buyers, and visitors selected using purposive sampling. Data were analyzed using the Miles and Huberman interactive analysis model. The findings indicate that the Department of Trade has performed its roles as a regulator, facilitator, motivator, and dynamizer. Its regulatory role is reflected in the implementation of the Market Stall Placement Permit (Surat Izin Penempatan/SIP), the collection of market retribution fees, and the supervision of traders. As a facilitator, the Department has provided market facilities, although these efforts remain constrained by budget limitations and bureaucratic procedures. Meanwhile, digitalization initiatives and business assistance programs, which represent its roles as a motivator and dynamizer, have not yet been implemented optimally. Based on Henry Fayol's management functions, market management has incorporated planning, organizing, directing, coordinating, and controlling; however, its implementation remains largely focused on administrative aspects. From the perspective of strategic market management, the physical, institutional, and regulatory dimensions have been implemented, whereas business development and financing aspects have not yet been adequately addressed. Market management has also contributed to the community's social, economic, and spiritual welfare by fostering harmonious social relationships, supporting business sustainability, and promoting the values of honesty, fairness, and responsibility. Nevertheless, challenges remain in terms of inadequate infrastructure, limited innovation, and the absence of effective trader empowerment programs. Therefore, strengthening market facilities, enhancing management innovation, expanding digitalization initiatives, and implementing trader empowerment programs are essential to support the sustainability of Pagesangan Traditional Market in the modern era.]]>
