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All Journal Innovative Journal of Community Engagement (IJCE)
Nayla Aurelya Mahar Dita
Universitas Negeri Malang
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan UMKM Desa Pandesari melalui Inovasi Kerupuk Susu Wortel Berbasis Potensi Lokal dan Penguatan Pemasaran Digital Luqyaanaa Mardhiyyah; Moch Agil Al Buchory; Muhammad Duta Prabu Alam; Nadila Amalia Achmad; Nafra Naraya Diandra Putri Fajarizky; Naisya Dinna Wafiroh; Nasywa Iona Azalia; Nayla Aurelya Mahar Dita; Nicky Farrel; Nur Aji Ibrahim; Ratri Awliya Ramadani; Tawang Galuh Adhira; Vionella Queerin Mirelda; Zaky Ramadhan Feneri; Arzendy Berlian Sabrina
Innovative Journal of Community Engagement Vol. 2 No. 1 (2026): Innovative Journal of Community Engagement
Publisher : Nexus Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63011/ijce.v2i1.29

Abstract

Gesingan Hamlet, located in Pandesari Village, possesses significant potential in local commodity potential. However, its utilization remains suboptimal due to limited product innovation, low awareness of hygiene and sanitation, unbranded packaging, and conventional marketing methods. This community service program aims to enhance the economy and digital skills of residents of Gesingan Hamlet through an upstream-to-downstream approach. The methods employed include observation, socialization training, live demonstrations, and periodic mentoring. The results demonstrate an increase in community skills, as evidenced by the successful creation of innovative village flagship products, heightened awareness of household production hygiene and sanitation standards, the establishment of an appealing visual identify (branding) for the products, and the setup of an online store (e-commerce) to expand the digital market reach. In conclusion, the integration of these four program pillars successfully stimulated the creative economic independence of Gesingan Hamlet residents toward sustainable Micro, Small, and Medium Enterprise (MSME) digitalization.
Co-Authors Arzendy Berlian Sabrina Luqyaanaa Mardhiyyah Moch Agil Al Buchory Muhammad Duta Prabu Alam Nadila Amalia Achmad Nafra Naraya Diandra Putri Fajarizky Naisya Dinna Wafiroh Nasywa Iona Azalia Nicky Farrel Nur Aji Ibrahim Ratri Awliya Ramadani Tawang Galuh Adhira Vionella Queerin Mirelda Zaky Ramadhan Feneri