Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI (JISI)
Ziyan Jamal Maulana
Universitas Kuningan
Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Library & Information Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Empati yang Tidak Menyelamatkan: Ilusi Design Thinking pada Ekosistem EdTech Zenius Nur Afifah Az-Zahra; Elda Ajeng; Ziyan Jamal Maulana; Muhammad Yusuf; Yayan Sopyan
JURNAL ILMIAH TEKNIK INDUSTRI DAN INOVASI Vol. 4 No. 3 (2026): Juli : Jurnal Ilmiah Teknik Industri dan Inovasi
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jisi.v4i3.2469

Abstract

This article critically examines the implementation of Design Thinking in the development of Zenius Education, an Indonesian EdTech platform, during 2020-2024. Using a qualitative explanatory single-case study design, the study analyzes the paradox between successful user empathy and ecosystem failure that led Zenius to cease operations in 2024. Findings show that Zenius succeeded on the desirability pillar (content quality acknowledged as superior) but failed systematically on the viability pillar, scoring 2/10 on an ecosystem index compared to its closest competitor Ruangguru at 8/10. Analysis through Brown's (2008) three-pillar framework, Matthews and Wrigley's (2017) design-maturity spectrum, and Sreenivasan and Suresh's (2024) Design Thinking-Lean Start-up integration theory reveals that Zenius remained trapped at the Human-Centered Design level without transforming toward Design as Strategy. The study proposes the concept of the “Design Thinking illusion”: a condition in which user empathy is achieved yet fails to sustain business viability due to an insufficiently framed wicked problem. Practical implications are directed at UI/UX designers to move beyond interface competence toward ecosystem design that builds switching costs and long-term user loyalty.
Co-Authors Elda Ajeng Muhammad Yusuf Nur Afifah Az-Zahra Yayan Sopyan