<![CDATA[This article aims to analyze the process of internalizing prophetic entrepreneurship values through school business units, serving as a medium to shape students' entrepreneurial character based on Islamic principles. The study employs a qualitative approach—specifically a case study—focusing on an educational institution that utilizes a school business unit as a platform for entrepreneurial learning. Data collection involved observation, in-depth interviews, and document analysis involving the school principal, teachers, business unit managers, and students. The findings indicate that the internalization of prophetic entrepreneurship values is achieved through the cultivation of an Islamic work culture, hands-on entrepreneurial practice, teacher role-modeling, and the integration of the values of *ṣidq* (honesty), *amanah* (responsibility), *tabligh* (communicativeness), and *fathanah* (intelligence) into business unit activities. The school business unit functions not merely as a venue for business training but also as a means for character education and the development of student leadership. The implementation of these values has proven effective in enhancing students' discipline, independence, work ethic, creativity, and social responsibility within their entrepreneurial activities. This research contributes by strengthening a prophetic value-based entrepreneurship education model applicable in Islamic educational institutions, aiming to cultivate a generation of entrepreneurs who are not only economically competent but also possess strong moral and spiritual integrity.]]>
