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Marlien, RA
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Economics, Econometrics & Finance Education Public Health

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ANALISIS KUALITAS PRODUK, CITRA MEREK DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi Pada Pelanggan Nissan Di Kota Semarang Tahun 2017) Charis Masruchin, 12.05.51.0078; Marlien, RA
Students' Journal of Economic and Management Vol 6 No 2 (2017): Vol, 6 No. 2 Edisi Oktober 2017
Publisher : Students' Journal of Economic and Management

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Customer satisfaction is one of the company's factors to gain high loyalty from its customers. Customer satisfaction has direct relevance to product quality, brand image and price perception. Customers whose expectations are met or even exceeded will spread positive news regarding the perceived performance to others. By being a satisfied customer, the value of customer interest in the products and services offered by Nissan will also increase. This is certainly very beneficial to the Nissan as a manufacturer, because customers will remain faithful to all forms of services provided by the Nissan car manufacturer. This study aims to analyze product quality, brand image and price perceptions of customer loyalty mediated by customer satisfaction Nissan in Semarang City in 2017. This research is a descriptive research. The number of samples is 100 respondents. The research instrument used questionnaire. Data analysis using multiple linear regression and path analysis. The results showed that product quality positively affects customer loyalty mediated by customer satisfaction. Brand image positively affects customer loyalty mediated by customer satisfaction. Price perceptions have a positive effect on customer loyalty mediated by customer satisfaction. Keywords: product quality, brand image, price perception, customer satisfaction, customer loyalty.
ANALISIS PERILAKU NIAT BERPINDAH PENGGUNA JASA LAYANAN RUMAH KOS (Studi pada konsumen rumah kos di Sampangan) Dian Ika Saputri, 15.05.51.0034; Marlien, RA
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the influence of service quality, price, location, and facilities on the intention to move users of boarding house services in Sampangan. The population in this study are consumers who use boarding house services in Sampangan, because the population is very large, this study took a sample of 106 respondents. The sampling technique in this study used purposive sampling, namely the technique of determining samples with certain criteria, namely people who use the services of a boarding house in SampanganThe data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19.The results showed that service quality has a positive and significant effect on intention to move, price has a positive and significant effect on intention to move, location has a positive and not significant effect on intention to move and facilities have a positive and insignificant effect on intention to move
Co-Authors Cahyani, Alya Takwarina Charis Masruchin, 12.05.51.0078 Dian Ika Saputri, 15.05.51.0034 Endang Tjahjaningsih Iwan Suroso Nanda, Getcha Olivira Ratih Hesty Utami Puspitasari Ratih Milati Ilham