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ERAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI KORAN SUARA MERDEKA SEMARANG Cahyani, Alya Takwarina
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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The purpose of this study was to determine the effect of marketing communication and product quality onthe satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Datacollection using tools such as questionnaires and Google forms using purposive sampling techniques. Thesample used was 100 respondents who had been selected with the specified criteria. The methodology used toanalyze primary data in this study is to use validity, reliability, coefficient of determination, F test, and linearregression with the help of the IBM SPSS version 24 program. The results showed that marketingcommunication and product quality to the satisfaction of Suara Merdeka Semarang buyers. Product quality hasa greater influence on the satisfaction of Suara Merdeka Semarang buyers compared to marketingcommunications on the satisfaction of Suara Merdeka Semarang buyers

Peran WOM Sebagai Variabel Intervening Pada Kualitas Layanan Dan Persepsi Harga Terhadap Loyalitas Endang Tjahjaningsih; Muhammad Ikhsan Fifaldyovan; Alya Takwarina Cahyani; Alimuddin Rizal Rivai
IKRAITH-EKONOMIKA Vol 5 No 2 (2022): IKRAITH-EKONOMIKA No 2 Vol 5 Juli 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.495 KB)

Penelitian ini bertujuan untuk mengungkapkan WOM sebagai variabel intervening dalam hubungan pengaruh kualitas layanan dan persepsi harga terhadap loyalitas. Studi ini untuk mengetahui pengaruh kualitas layanan dan persepsi harga terhadap loyalitas dilakukan dengan menguji dan menganalisis data apakah secara tidak langsung mempengaruhi loyalitas pelanggan. Berdasarkan data primer 102 pelanggan yang diuji dan dianalisis, telah terbukti bahwa kualitas layanan dan persepsi harga mepengaruhi loyalitas; kualitas layanan, persepsi harga, dan WOM secara langsung mempengaruhi loyalitas dan bahwa WOM menjadi variabel intervening dalam hubungan kualitas layanan dan persepsi harga terhadap loyalitas

PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PEMBELI SUARA MERDEKA SEMARANG Alya Takwarina Cahyani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

As time goes on, information is a major need for all walks of life that is beneficial to the world of work, school and limited information entertainment. One source of information that can be trusted with news truths and easy to obtain both online and offline is newspapers. The oldest newspaper with the largest market share in Central Java published by Semarang is the Suara Merdeka newspaper, however problems continue to emerge which causes losses such as a decrease in the number of sales and buyers from 2014 to 2018. The purpose of this study was to determine the effect of marketing communication and product quality on the satisfaction of Suara Merdeka Semarang buyers. The type of research used is explanatory research. Data collection using tools such as questionnaires and Google forms using purposive sampling techniques. The sample used was 80 respondents who had been selected with the specified criteria. The methodology used to analyze primary data in this study is to use validity, reliability, correlation coefficient, determination coefficient, simple and multiple linear regression, t test significance, and F test with the help of the IBM SPSS version 24 program. The results showed that the contribution of marketing communication to buyer satisfaction was 30.5 percent. The contribution of the influence of product quality on buyer satisfaction by 48.8%. Simultaneously the contribution of the influence of marketing communication and product quality on buyer satisfaction was 52.1%. It means that the better marketing communication and product quality, the higher the satisfaction of Suara Merdeka newspaper buyers. In addition, product quality has the greatest influence with a regression coefficient of 0.640.

Pelatihan Desain Motif Dengan Teknik Celup Ikat (Tie Dye Technique) Dalam Upaya Meningkatkan Keterampilan Dan Kreatifitas Endang Tjahjaningsih; Dewi Handayani Utari Ningsih RS; Achmad Badjuri; Alya Takwarina Cahyani
IKRA-ITH ABDIMAS Vol 6 No 1 (2023): IKRAITH-ABDIMAS Vol 6 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i1.2363

Batik tie dye is part of technique in batik making. Tie dye technique is the easiest to do and develop, although this technique is easy and can be developed, not many people or batik craftsmen have done it and know it. So far, Dharma Wanita women routinely hold activities filled with skills and additional knowledge that can support the ability of human resources in accordance with the goals of Dharma Wanita. The provision of training in tie dye techniques is one of the means of expertise that can be provided so that mothers can explore one of the treasures of batik techniques in the archipelago. The activity of making batik motifs using tie dye technique was attended by Dharma Wanita women from the Public Housing and Settlement Areas of Central Java Province which showed that Dharma Wanita women were able to follow and produce batik motifs from the tie dye technique.

How to Build Loyalty: The Role of Customer Satisfaction Gopay E-Wallet Alya Takwarina Cahyani; I Made Bayu Dirgantara
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.277 - 291

The purpose of this research is to test and analyze the influence of experience and digital services quality to the satisfaction and its impact on customer loyalty of e-wallet Gopay di Semarang. A total sample of 110 respondents, the sampling technique used in this research is purposive sampling, purposive indicates that the data are taken from a specific target. The findings revealed that customer satisfaction is positively influenced by experience and digital service quality; customer loyalty is positively influenced by experience and digital service quality, and subsequent satisfaction influences customer loyalty of e-wallet Gopay. Satisfaction has the ability to mediate the impact of customer experience variables on customer loyalty, as well as the impact of varying digital service quality on customer loyalty in the e-wallet Gopay.

Bagaimana Kepuasan Memediasi Citra Merek Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang E-Wallet OVO Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman
CiDEA Journal Vol. 1 No. 1 (2022): Juni : CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.77

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.

The Role of E-Trust in Mediating the Relationship between Online Shopping Experience and E-WOM on Loyalty Endang Tjahjaningsih; Sri Isnowati; Alya Takwarina Cahyani; Siti Farhana Zakaria
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4380

The study's objectives are to use e-trust to boost loyalty while investigating how online shopping experiences and electronic word-of-mouth affect e-trust. Utilizing a quantitative methodology, online surveys are used to gather data for the study. The target market consists of online shoppers at Kimtzu. Id, Shoppe market residents of Semarang City, Indonesia. Targeting participants was done through purposeful sampling, resulting in a sample size of 150 Kimtzu ID consumers. Structural Equation Modeling-Amos is the analysis method used. This study discovered empirical evidence supporting the positive effects of electronic word-of-mouth and online purchasing experiences on e-trust and loyalty. Empirical data demonstrates that e-trust has an effect on boosting loyalty and that it mediates the influence of electronic word-of-mouth and online purchasing experiences on loyalty. Therefore, as a mediating factor between the online purchasing experience and electronic word of mouth, e-trust significantly impacts loyalty. Building trust in the context of loyalty is the role of e-trust, which is a crucial component of the online buying system.

Peran Harga Terhadap Kepuasan Pelanggan Pada Erigo Di E-Commerce Shopee Alya Takwarina Cahyani; Slamet Riyono; Wahyu Wirasati
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 21 No. 1 (2024): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v21i1.1519

Erigo is an Indonesian fashion brand since 2003 that sells various types of clothing products. Erigo is one of the largest local brands that has many customers. This research was conducted to determine the effect of price, product quality and Erigo customer satisfaction on Shopee e-commerce. There were 51 respondents as Erigo customers on Shopee e-commerce. This research uses the cross table analysis method and hypothesis testing using the product moment correlation formula. Through hypothesis testing, there is a strong influence between price and Erigo customer satisfaction on Shopee e-commerce. Then there is a strong influence between product quality and Erigo customer satisfaction at e-commerce Shopee. Meanwhile, in the last hypothesis, there is no simultaneous influence between price and product quality on Erigo customer satisfaction at Shopee e-commerce. The advice that can be given is that it is hoped that Erigo maintains affordable prices by continuing to improve product quality so that customers remain satisfied when buying Erigo on Shopee e-commerce.

The Effect of Promotion, Store Atmosphere and Service Quality on Purchase Decision: The Covid-19 Pandemic Tjahjaningsih, Endang; Nanda, Getcha Olivira; Marlien, RA; Cahyani, Alya Takwarina
Journal of Economics and Public Health Vol 1 No 1 (2022): Journal of Economics and Public Health: March 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i1.882

This study aims to analyze the effect of promotion, store atmosphere and service quality on purchasing decisions. The population of this research is consumers who make purchases at Superindo supermarkets, Semarang, Indonesia, the number of which is not known with certainty. The sample in this study was 100 consumers. The sampling technique used was purposive sampling. The type of data used is primary. The data collection technique used is a questionnaire. The analysis technique used is descriptive analysis and multiple regression analysis. The results of the study show that: (1) Promotion has an effect on Purchase Decisions. (2) Store Atmosphere has an effect on Purchase Decision. (3) Service quality has an effect on purchasing decisions. Superindo should increase promotions by making advertisements in electronic media such as television and internet media as well as distributing brochures to consumers' homes, providing wider distances between displays and queuing distances at cashiers and providing delivery shopping services during the covid 19 pandemic.

Bagaimana Kepuasan Memediasi Citra Merek Dan Pengalaman Pelanggan Terhadap Niat Beli Ulang E-Wallet OVO Alya Takwarina Cahyani; Maliki Aji Prakoso; Murdiansyah Herman
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.77

Pada saat ini dunia semakin berkembang dan kemajuan IPTEK tidak bisa dihindarkan karena hampir seluruh kehidupan berkaitan dengan teknologi. Termasuk pembayaran melalui telepon seluler telah menjadi cara pembayaran termudah, menggantikan cara pembayaran tradisional. Kemajuan teknologi menyebabkan konsumen bergantung pada seluler karena lebih cepat, lebih mudah, dan praktis untuk melakukan transaksi sehari-hari dengan menggunakan ponsel. E-wallet adalah salah satu metode yang kuat untuk melakukan pembayaran melalui online, pengguna sadar bahwa menggunakan e-wallet dapat membantu transaksi keuangan menjadi sederhana dan cepat. Dalam hal aplikasi keuangan, keamanan/ kerahasiaan privasi sangat penting di era digital di antara kelompok generasi milenial.

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