<![CDATA[Purpose – This study develops a structured decision-making framework to identify strategic priorities for halal tourism development in Aceh, Indonesia, by integrating the analytic network process (ANP) with the benefit, opportunity, cost, and risk (BOCR) model.Methodology – A mixed-methods approach was employed, combining a literature review, focus group discussions (FGDs), and the ANP within the BOCR framework. Data were collected from nine experts representing government agencies, Islamic financial institutions, academia, and tourism stakeholders in Aceh, Indonesia. Pairwise comparison judgments were analyzed using Super Decisions software to determine the relative priorities of the key criteria and strategic alternatives for halal tourism ecosystem development.Findings – The findings indicate that opportunity (52%) and benefit (24%) are the primary drivers of halal tourism development, whereas risk (14%) and cost (9%) exert comparatively lower influence on halal tourism development. Among the evaluated strategic alternatives, digital infrastructure development (0.257) emerged as the highest priority, followed by the expansion of cultural- and nature-based halal tourism (0.209). The robustness of these priorities was supported by a 78% consensus among experts.Implications – The findings offer practical guidance for policymakers and industry stakeholders by highlighting the importance of digital transformation, fintech integration, and AI-enabled tourism services in strengthening the Halal tourism ecosystem. They also underscore the need to enhance public–private collaboration and expand the role of Islamic financial institutions in promoting sustainable and competitive halal tourism development.Originality – This study advances the halal tourism literature by proposing an integrated ANP–BOCR decision-making framework that provides a systematic, data-driven, and empirically grounded approach to prioritizing halal tourism development strategies. The framework offers a practical decision-support tool that is particularly relevant for emerging halal tourism destinations in Islamic regions, such as Aceh.]]>
