<![CDATA[This research was prompted by the 2023 Audit Report from the Banten Province Representative Office of the Audit Board (BPK) regarding the Serang City Regional Secretariat, which revealed the whereabouts of certain regional assets—specifically 6 cars, 9 motorcycles, and 43 notebooks—were unknown. According to the Data Information Service Center, the Serang City Regional Secretariat held 4,631 asset units in 2024, valued at IDR 60,315,182,752.71. Given this data, it was necessary to verify the accuracy of the information recorded in the ATISISBADA application. Consequently, the researcher conducted a study titled "Implementation of the Policy on Utilising the Regional Asset Cycle Information Technology Application (ATISISBADA) for Regional Asset Management at the Serang City Regional Secretariat". This study aimed to examine the implementation of the ATISISBADA utilisation policy within the Serang City Regional Secretariat, identify obstacles encountered, and determine efforts to overcome these inhibiting factors. The study employed a qualitative method with a descriptive design and an inductive approach. The theoretical framework used was Edward III’s implementation theory (as cited by Subarsono), which encompasses four dimensions: communication, resources, disposition, and bureaucratic structure. Data collection techniques included interviews, observation, and documentation analysis, while data processing involved data reduction, data presentation, and conclusion drawing. The results indicate that the implementation of ATISISBADA at the Serang City Regional Secretariat has not yet been optimal. Issues included ineffective communication during position handovers, a lack of technical understanding among users, the absence of standardised Standard Operating Procedures (SOPs), and limitations regarding human resources (both in terms of quantity and competence). Inhibiting factors included a lack of detail in asset data entry within the ATISISBADA application, the unavailability of room inventory cards, and inadequate warehouse conditions. Efforts undertaken to address these obstacles include providing technical guidance on implementing asset management SOPs within the ATISISBADA application, conducting periodic annual asset monitoring, and procuring suitable warehouse facilities. Furthermore, the researcher offers several recommendations: the recruitment and strategic placement of competent personnel, the optimisation of coordination and monitoring, and the development of more detailed SOPs. Keywords: policy implementation, ATISISBADA, regional asset management.]]>
