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ANALISIS STRATEGI PROMOSI DAN KEPUASAN ORANG TUA UNTUK MENINGKATKAN JUMLAH PESERA DIDIK DI MADRASAH IBTIDAIYAH DARUSSALAM KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN Auliani Oktavia; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to analyse the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam to boost parental interest and satisfaction, as well as to identify the supporting and inhibiting factors influencing parental satisfaction in choosing this madrasah for their children's education. The research focuses on analysing promotional strategies and the level of parental satisfaction regarding the increase in student enrolment at Madrasah Ibtidaiyah Darussalam in Natar District. A qualitative approach was employed, utilising data collection techniques such as in-depth interviews, observation, and documentation. Interviews were conducted with informants including the madrasah principal, teaching staff, parents, and stakeholders involved in the madrasah's educational policies. The collected data underwent thematic analysis to identify factors influencing promotional strategies and parental satisfaction, as well as the supporting and inhibiting factors affecting student enrolment growth. Data analysis involved thematic analysis and source triangulation to ensure data credibility, alongside a descriptive approach to illustrate the existing situation and the relationships between the variables under study. The results indicate that the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam are effective in increasing parental interest through the use of social media, direct promotional activities (such as open houses and seminars), and the utilisation of testimonials from parents and alumni. Parental satisfaction with the madrasah's services is high, particularly regarding the quality of education—which prioritises both academics and character—effective communication between the madrasah and parents, and adequate facilities. Supporting factors contributing to the success of promotional strategies and parental satisfaction include educational quality, good communication, and supportive facilities. However, inhibiting factors exist, such as budget limitations for promotion and facilities, as well as parents' limited time to participate in madrasah activities. The findings demonstrate that the promotional strategies implemented by Madrasah Ibtidaiyah Darussalam are effective in boosting parental interest through social media, direct promotional events like open houses and seminars, and the use of testimonials from parents and alumni. Parental satisfaction with madrasa services is high, particularly regarding the quality of education—which prioritises both academics and character—effective communication between the madrasa and parents, and adequate facilities. Key factors contributing to the success of promotional strategies and parental satisfaction include educational quality, good communication, and supportive facilities. However, there are also inhibiting factors, such as limited budgets for promotion and facilities, as well as parents' limited time to participate in madrasa activities. Keywords: Promotional Strategy, Parental Satisfaction, Educational Quality, Madrasa Facilities.
HUBUNGAN PELATIHAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA MELALUI KOMPETENSI SEBAGAI VARIABEL INTERVENING STUDI KASUS PEGAWAI KECAMATAN PINANG Arina Urfani; Edi Mulyadi; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to examine the relationships of training and the work environment with employee competence and work productivity—both individually and simultaneously—as well as the role of competence as an intervening variable. A quantitative method was employed, utilising the entire population of 60 employees from the Pinang District, Tangerang City, as a saturated sample. Data were collected via questionnaires and analysed using SmartPLS software. The results indicate that training, when considered in isolation, does not have a significant relationship with either employee productivity or competence. Conversely, the work environment was found to have a positive and significant relationship with both. Competence also demonstrated a significant relationship with work productivity. Simultaneous analysis revealed that training and the work environment collectively influence competence and productivity. However, while competence significantly mediates the relationship between the work environment and productivity, it does not significantly mediate the relationship between training and productivity. These findings highlight the importance of creating a conducive work environment and aligning training with actual operational needs to positively impact competence development and enhance employee productivity. Keywords: Training, Work Environment, Competence, Productivity, SmartPLS, Pinang District.
INOVASI PELAYANAN PUBLIK DALAM PEMBERDAYAAN PENERIMA MANFAAT MENJADI PEMBERI MANFAAT YANG KOMPETEN Ahmat Mustofa; Muhammad Yus Firdaus; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to analyse the public service innovation process involved in empowering beneficiaries—transforming them from mere recipients of aid into competent contributors—through a case study of the Syekh Ali Jaber Foundation in Cipanas, Cianjur, West Java. In the context of the public services provided by the foundation, innovation has become an urgent necessity to enhance the effectiveness and sustainability of social programmes for the community in the Cipanas area. This research employs a qualitative approach using a case study method, utilising in-depth interviews, participant observation, and document analysis. The results indicate that the Syekh Ali Jaber Foundation implements various forms of innovation—ranging from skills-based training and personal mentoring to the formation of independent beneficiary working groups—which significantly boost the beneficiaries' capacity in terms of knowledge and their ability to manage the designed programmes. Factors supporting this innovation include visionary leadership, multi-stakeholder collaboration, and adaptation to local needs. Conversely, challenges include limited human resources and initial resistance from some program beneficiaries. These findings underscore the importance of an approach that generates innovative public service ideas to create long-term impacts in social empowerment. This study is expected to serve as a reference for social, *zakat*, and philanthropic organisations, as well as other institutions engaged in developing more sustainable and transformative programmes for the community. Keywords: public service innovation, empowerment, beneficiaries, Syekh Ali Jaber Foundation.
IMPLEMENTASI KEBIJAKAN PROGRAM SANITASI PONDOK PESANTREN (SANITREN) SEBAGAI PROGRAM UNGGULAN BUPATI TANGERANG TAHUN 2019–2024 Hanif Azhar; Bambang Mardi Sentosa; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This research is titled "Implementation of the Islamic Boarding School Sanitation (Sanitren) Program Policy as a Flagship Program of the Regent of Tangerang (2019–2024). " It is motivated by the limited sanitation facilities in *Salafi* Islamic boarding schools (*pesantren*) in Tangerang Regency, which impacts the health of the students (*santri*). The study aims to analyse the implementation of the Sanitren programme policy, identify supporting and inhibiting factors, and formulate policy recommendations to enhance the programme's effectiveness and sustainability. A descriptive qualitative method with a case study approach was employed, utilising the Van Meter and Van Horn policy implementation model. Data were collected through semi-structured interviews, field observations, and document analysis, involving key informants such as local government officials, programme facilitators, and the leadership of beneficiary *pesantren*. The results indicate that while the programme's objectives are clear, implementation faces challenges—including fluctuating annual achievements, limited human and financial resources, and suboptimal inter-organisational coordination. Supporting factors include local government commitment, regulatory support, and *pesantren* participation, whereas inhibiting factors include budget delays, a shortage of technical personnel, and socio-cultural resistance. Recommendations include strengthening stakeholder communication, enhancing human resource capacity, and implementing participatory strategies grounded in *pesantren* culture to ensure programme sustainability. Keywords: policy implementation, sanitation, Islamic boarding school (pesantren), sanitren, Tangerang Regency.
ANALISIS PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN GRIYA HARMONI WARGA DI KOTA TANGERANG Studi Dinas Perumahan Permukiman dan Pertanahan Kota Tangerang Galih Pambudi; Dafyar Eliadi H; M.Rosul Asnawi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study examines in depth community participation in the development of *Griya Harmoni Warga* (GHW) in Tangerang City, a project representing the government's commitment to providing inclusive public facilities. Employing a qualitative approach, the study analyses resident involvement across all project stages—from decision-making and programme implementation to the utilisation of the completed facility and subsequent evaluation. The primary focus is to identify the enabling and inhibiting factors affecting the quality and sustainability of community participation in this community-based development initiative. The findings reveal that community participation in the GHW project varies across different dimensions. Regarding decision-making, residents actively voiced their aspirations concerning the facility's location and multifunctional design through the *Musrenbang* (development planning deliberation) process; the government accommodated these views, although the final decision remained with the bureaucracy. During programme implementation, a spirit of *gotong royong* (mutual cooperation) and collective resident initiative was prominent, supported by active government facilitation. GHW utilisation for various social activities is high, though not yet evenly distributed across all segments of society, indicating a need for more effective outreach strategies. However, participation in the evaluation phase remains informal and has not yet been integrated into the government's formal systems. Enabling factors include open discussion forums, a responsive bureaucratic commitment, the vital role of community leaders as communication bridges, the facility's functional relevance to residents' needs, and a strong spirit of mutual cooperation. Conversely, inhibiting factors include limited community authority in final decision-making, the absence of formal participatory mechanisms for evaluation, information gaps and internal coordination issues, the dominance of bureaucratic approaches in evaluation, and uneven distribution of initiative among residents. The GHW development in Tangerang City represents a promising model of participation, yet it faces challenges in achieving full community empowerment. Recommendations include strengthening participatory evaluation mechanisms, improving the quality of outreach and information dissemination, building community capacity, and integrating informal initiatives into formal frameworks to ensure the facility's sustainability and optimal social impact. Keywords: Community Partition, Griya Harmoni Warga
PENGARUH EFEKTIVITAS E-KATALOG, INFORMASI LELANG DAN PENETAPAN HARGA TERHADAP PELAYANAN PENGADAAN KONTRUKSI DI KOTA TANGERANG Bayu Yunianto; Dafyar Eliadi H; Nurjanah Yusuf
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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The background of this study concerns a public administration issue regarding the effectiveness of the e-catalogue, tender information, pricing, and construction procurement services in Tangerang City. Consequently, the research problem is formulated to determine the influence of e-catalogue effectiveness, tender information, and pricing on construction procurement services in Tangerang City. This study tests theories related to the research variables using a quantitative research method. Data were collected from construction service providers in Tangerang City using a saturated sampling technique. The collected data were analysed using quantitative techniques—specifically hypothesis testing via statistical analysis—with the aid of IBM SPSS 26 software. Hypothesis testing was conducted using regression analysis and the coefficient of determination to address the formulated problem and verify the research hypotheses. The analysis results indicate that there is no significant influence of e-catalogue effectiveness on construction procurement services in Tangerang City. However, the results show a significant influence of tender information and pricing on construction procurement services in Tangerang City. Furthermore, there is a significant combined influence of e-catalogue effectiveness, tender information, and pricing on construction procurement services in Tangerang City. Although the variables of e-catalogue effectiveness, tender information, and pricing statistically demonstrate a significant influence on construction procurement services, successful implementation in practice remains dependent on technical readiness, adaptive regulations, and adequate outreach to construction business stakeholders. Keywords: E-catalogue Effectiveness, Tender Information, Pricing, and Construction Procurement Services.
PERANAN KEPALA MADRASAH DALAM SUPERVISI AKADEMIK UNTUK MENINGKATAKAN PROFESIONALISME GURU DAN PRESTASI PESERTA DIDIK DI MAN INSAN CENDEKIA PEKALONGAN JAWA TENGAH Wiwit Handoko; Mustofa Kamil; Dafyar Eliadi H
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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This study aims to describe and analyse the role of the *madrasah* principal in implementing academic supervision to enhance teacher professionalism and student achievement at MAN Insan Cendekia Pekalongan. The study is grounded in the importance of planned, systematic, and continuous academic supervision as a means to improve educational quality by strengthening teachers' professional competencies. A qualitative approach utilising a case study method was employed. Informants included the *madrasah* principal, the deputy principal for curriculum affairs, teachers, and students. The results indicate that the principal plays an active role in planning, implementing, and evaluating academic supervision activities. Strategies implemented include both individual and group approaches, accompanied by continuous professional guidance. The impact is evident in improved teacher skills regarding lesson plan (RPP) development and the use of technology-based media, as well as a strengthened work ethic. Enhanced teacher professionalism has positively influenced student learning outcomes, reflected in academic achievements. This study offers practical contributions in the form of recommendations for implementing collaborative and reflective academic supervision. The findings reinforce the principal's strategic role as an agent of change in improving educational quality through academic supervision. By adopting a participatory approach orientated toward continuous professional development, the principal is able to foster a productive and innovative learning culture. Furthermore, this study serves as a foundation for policy-making aimed at strengthening educational leadership capacity based on data and the actual needs of the educational institution. Keywords: Academic Supervision, Teacher Professionalism, Madrasah Principal, Student Achievement, MAN Insan Cendekia Pekalongan.
IMPLEMENTASI SUPERVISI KEPALA SEKOLAH DALAM MENINGKATKAN KINERJA GURU DI SD INPRES PASSUE DISTRIK PASSUE KABUPATEN MAPPI Heribertus Gandi; Dafyar Eliadi H; Hardjito S. Darmojo
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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Implementation of Principal Supervision to Improve Teacher Performance at SD Inpres Passue, Passue District, Mappi Regency. Improving the quality of education is a shared responsibility, and supervision serves as a crucial strategy for enhancing teacher professionalism in planning, implementing, and evaluating instruction. Although the supervisor plays a multifaceted role, implementation in the field faces challenges such as limitations in the principal's supervisory competence, time constraints, and a work culture that does not fully support collaboration. This study aims to describe the planning, implementation, evaluation, and follow-up of principal supervision regarding teacher performance improvement at SD Inpres Passue. The research focuses on the principal's role in enhancing teacher performance. A qualitative approach using a case study design was employed. Data were collected through observation, interviews, and document analysis. Informants included the school supervisor, the principal, the deputy principal for curriculum affairs, and a fifth-grade teacher. Data analysis was conducted interactively, involving data collection, data condensation, data display, and conclusion drawing/verification. Research findings: 1) Academic supervision planning at SD Inpres Passue involves scheduling supervision at the beginning of the academic year, aligned with the educational calendar, with assessment instruments prepared systematically. 2) Academic supervision is implemented directly in the classroom through intensive observation over a two-week period, with teachers completing reflection forms before and after the observation; despite some obstacles during observation, teachers demonstrated readiness and adaptability; 3) Evaluation results indicate a significant improvement in teacher performance, particularly regarding administrative tasks and instructional materials. Follow-up actions included educational training and directives to participate in further training for continuous improvement. Overall, the implementation of principal supervision at SD Inpres Passue proved highly effective in improving teacher performance through meticulous planning, structured implementation, and consistent evaluation and follow-up. Keywords: Supervision, Teacher Performance, and Quality of Education.
EVALUASI KEBIJAKAN SISTEM ZONASI PENERIMAAN PESERTA DIDIK BARU (PPDB) TINGKAT SMA/MA DI KECAMATAN SEMBALUN KABUPATEN LOMBOK TIMUR Studi Pada SMA Negeri 1 Sembalun Tarmuzi; Dafyar Eliadi H; M. Yus Firdaus
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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The Indonesian government seeks to promote equitable access to and quality of education through the zoning policy for New Student Admissions (PPDB). However, its implementation—particularly in remote areas like Sembalun District—faces various challenges. This study aims to evaluate the PPDB zoning system policy at SMA Negeri 1 Sembalun, East Lombok Regency. The evaluation focuses on policy implementation, supporting and inhibiting factors, and the policy's impact on equitable access to education. A descriptive qualitative approach was employed. Data collection techniques included participant observation, in-depth interviews, and document analysis. Informants included the school principal, teachers, parents, and representatives from the Education Office. The results indicate that, administratively, the zoning system policy has been implemented in accordance with regulations. Nevertheless, several obstacles persist, such as insufficient dissemination of information, limited school capacity, and strong public perception regarding "favourite" schools. Conversely, several factors have played a crucial role in the policy's successful implementation, including infrastructure support, community involvement, and the principal's adaptive leadership. While the policy has positively impacted equitable access to education, this has not yet been matched by an equitable distribution of educational quality among schools in the area. This study offers a realistic overview of the challenges and opportunities associated with zoning policies in remote regions. The findings can serve as a basis for evaluating and improving education policies to ensure they are more responsive to local conditions and support the achievement of comprehensive educational equity. Keywords: zoning policy, PPDB, educational equity, policy evaluation.
STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN PROFESIONALISME GURU DI SMK PERTIWI CIBUNGBULANG BOGOR Dendra Lirayana; Dafyar Eliadi H; Edi Mulyadi
Perspektif : Jurnal Ilmu Administrasi Vol. 8 No. 1 (2026)
Publisher : UNIVERSITAS ISLAM SYEKH - YUSUF TANGERANG

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The success of educators in enhancing their professionalism while carrying out their duties is largely determined by the principal's strategies. As a leader, the principal must be capable of guiding and supervising educators to foster their professional growth; therefore, the principal must possess specific strategies to enhance educator professionalism. With such strategies in place, educators will demonstrate professionalism in their teaching and learning activities at the school. The objectives of this study are (1) to identify and analyse the principal's strategies for enhancing educator professionalism; (2) to identify and analyse the implications of these strategies; and (3) to identify and analyse the supporting and inhibiting factors regarding the principal's strategies for enhancing teacher professionalism at SMK Pertiwi Cibungbulang, Bogor. This study employs a qualitative approach, specifically descriptive qualitative research. Data analysis follows the framework of Miles, Huberman, and Saldana, involving data collection, data condensation, data display, and conclusion drawing. The study results indicate that: (1) The principal's strategies for enhancing teacher professionalism at SMK Pertiwi Cibungbulang, Bogor, involve formal measures—such as education and training, workshops, seminars, supervision, meetings, and opportunities for further study—and informal measures, such as fostering self-motivation and discipline, implementing reward and punishment systems, and utilising the principal's managerial capabilities to influence educator performance. (2) The implications of the principal's leadership strategies at SMK Pertiwi Cibungbulang Bogor are evident in both outputs and outcomes. The outputs include educators applying the knowledge gained during training and an increase in student achievement across both academic and non-academic fields. Regarding outcomes, the school community demonstrates a high level of responsibility and care, while the school achieves good accreditation status and maximises its resource utilisation. (3) Factors supporting the enhancement of educator professionalism at SMK Pertiwi Cibungbulang Bogor include the educators' high level of education—which facilitates professional growth—as well as their personal qualities, dedication, strong teaching abilities, high level of discipline, and the availability of adequate facilities and infrastructure. Keywords: strategy, school principal, teacher professionalism.