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All Journal Studia: Journal of Humanities and Education Studies Visual Heritage: Jurnal Kreasi Seni dan Budaya
Ramlan
Institut Teknologi Nasional

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Analisis Potensi Peran Corporate Communication dalam Membentuk Strategi Komunikasi dan Mengontruksi Green Branding di PT Timah Industri Sandy Septiana; Ramlan
Studia : Journal of Humanities and Education Studies Vol. 1 No. 3 (2026): February: Studia: Journal of Humanities and Education Studies
Publisher : CV Edukastra Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66749/2zj7cz85

Abstract

This study aims to analyze the initial role of Corporate Communication at PT Timah Industri in exploring and constructing the potential for green branding through sustainability communication based on sustainability practices that have been implemented but have not yet been systematically communicated. As part of the downstream operations of PT Timah Tbk, PT Timah Industri has undertaken several sustainability initiatives, including the utilization of renewable energy through solar power plants (PLTS) and industrial waste management through third-party providers. However, these initiatives have not yet been supported by a structured and educational communication strategy. This study employs a qualitative approach using thematic analysis. Data were collected through in-depth interviews with the Corporate Communication and HSE divisions, as well as an internal survey of 40 employees conducted via Google Form. Data analysis was conducted through thematic analysis and communication interpretation to identify relevant potential sustainability communication strategies. The findings are expected to provide a conceptual understanding of the initial role of Corporate Communication in developing sustainability communication, which may contribute to the construction of green branding as a secondary outcome of the environmental education process.
Analisis Perilaku Dan Pengetahuan Masyarakat Dalam Menghadapi Teknologi Waste To Energy Mutiara Ayu Fauziah Rohman; Ramlan
Visual Heritage: Jurnal Kreasi Seni dan Budaya Vol. 8 No. 3 (2026): Visual Heritage: Jurnal Kreasi Seni dan Budaya
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/vh.v8i3.1208

Abstract

Penyakit sampah menjadi semakin berkembang di Indonesia disebabkan oleh bertambahnya jumlah penduduk dan konsumtifisme masyarakat serta adanya permasalahan sampah plastic yang berdampak terhadap kondisi lingkungan. Penelitian ini memiliki tujuan yaitu analisis penggunaan teknologi termal di TPST Babakan Sari Kota Bandung dengan pendekatan design thinking. Metode yang digunakan dalam penelitian yaitu metode deskriptif kualitatif berdasarkan literature review dan observasi. Dalam hasil penelitian ini disebutkan bahwa program waste to energy memiliki potensi untuk mengurangi sampah residu dan membantu pada pengelolaan sampah secara lebih lanjut, tapi efektivitas penggunaannya masih dipengaruhi oleh kurangnya pengelolaan sampah sejak dari sumber, serta kurangnya kesadaran dan partisipasi masyarakat. Dalam pembahasan, pendekatan design thinking sangat berguna dalam identifikasi kebutuhan pengguna dan strategi. Dengan dilakukannya penelitian ini, dapat disimpulkan bahwa untuk mengoptimalkan waste to energy, kesadaran masyarakat merupakan factor utama mencapai efektivitas pengelolaan sampah terpadu.
Co-Authors Mutiara Ayu Fauziah Rohman Sandy Septiana