<![CDATA[The food and beverage industry plays a vital role in the economy by meeting consumer demand. Intensifying business competition, shifting consumption patterns, and evolving economic conditions compel companies to maintain financial performance and enhance firm value. Firm value serves as a crucial indicator for investors when assessing a company's prospects and performance. Dividend policy and profitability are key factors in efforts to boost firm value, as they significantly influence investor confidence. This study aims to analyze the impact of dividend policy and profitability on the firm value of food and beverage companies listed on the Indonesia Stock Exchange during the 2021–2024 period. Utilizing secondary data and a purposive sampling method based on specific criteria, the study yielded a final sample of 56 observations after accounting for data outliers. Multiple linear regression analysis was employed using the Statistical Product and Service Solutions (SPSS) software. The results indicate that dividend policy has a positive and significant effect on firm value. This suggests that higher dividend payouts foster greater investor confidence, thereby increasing firm value. Profitability also exerts a positive and significant influence on firm value, demonstrating that a company's ability to generate profit attracts investors and drives up share prices. Furthermore, dividend policy and profitability simultaneously have a positive and significant impact on firm value. Consequently, companies are encouraged to maintain stable dividend distributions and enhance profitability to optimally increase their firm value. Keywords: Dividend Policy, Profitability, Firm Value]]>
