Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal COMMED: Jurnal Komunikasi dan Media
Santi Sardi
Universitas Komputer Indonesia
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
TRANSFORMASI KOMUNIKASI ORGANISASI DIGITAL MELALUI PENDEKATAN SOCIAL NETWORK ANALYSIS PT. UD TOUR AND TRAVEL UNIVERSAL Santi Sardi; Desayu Eka Surya; Rismawaty Rais
Commed Jurnal Komunikasi dan Media Vol. 11 No. 2 (2026): COMMED : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/commed.v11i2.11928

Abstract

This study examines the transformation of digital organizational communication at PT. UD Tour and Travel Universal using a Social Network Analysis (SNA) approach, specifically focusing on the use of Instagram. The evolution of digital technology has shifted organizational communication patterns from conventional methods toward social media-based communication that is faster, more open, and interactive. The company utilizes Instagram not only as a means for tourism promotion but also as a platform to build communicative relationships with consumers and followers. This research aims to analyze the digital communication network patterns formed through interactions on the company's Instagram account. A descriptive qualitative method employing Social Network Analysis (SNA) was applied in this study. The results indicate that the company's Instagram account acts as a central actor within the digital communication network, driven by various interactions such as comments, likes, mentions, reposts, and the use of hashtags. The study demonstrates that the Instagram account enhances organizational communication effectiveness and strengthens digital relationships between the company and consumers in the digital era.
Co-Authors Desayu Eka Surya Rismawaty Rais