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All Journal Mediator: Jurnal Komunikasi Jurnal Pengabdian Kepada Masyarakat
Desayu Eka Surya
Universitas Komputer Indonesia
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Language of Engagement: Analysing New Media Terms in The Context of Digital Activism Imam Jahrudin Priyanto; Arif Husein Lubis; Desayu Eka Surya
Mediator: Jurnal Komunikasi Vol. 19 No. 1 (2026): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v19i1.9674

Abstract

Digital activism represents the development of political communication mediated by new media, which enable the reconstruction of identity, the escalation of mobilisation, and civic participation. In the Indonesian context, an inquiry into the ever-evolving forms of digital communication is crucial yet remains underexplored in the literature on how it engages public attention. This study investigates how evaluative labels of digital activism—such as hashtag activism, slacktivism, and clicktivism—shape perceptions of legitimacy and patterns of online engagement. It addresses gaps in existing literature by providing cross-platform and non-Western evidence from Indonesia. A mixed-methods design was employed, combining quantitative content analysis of 10,000 Indonesia-anchored posts (Twitter (X), Facebook, Instagram, blogs; 2015–2023) with qualitative critical discourse analysis. Posts were coded for framing valence, actor type, and engagement outcomes. Inter-coder reliability was established (Cohen’s κ=0.85). Logistic regression tested the predictive effects of terminology on engagement, while Fairclough’s CDA framework contextualised discursive practices. Positive framings (e.g., hashtag activism) significantly increased the likelihood of active engagement. In contrast, negative labels (e.g., slacktivism) were associated with lower participation and were frequently employed by mainstream media and institutional actors to delegitimise grassroots mobilisation. Platform visibility moderated these relationships, with trending indicators amplifying the effects of framing.
Tri-Disciplinary Capacity Building: A Case Study of a Greater Bay Area Exchange Program and Its Impact on Lecturers' Competencies for SDGs-Aligned PKM Dian Sudiantini; Desayu Eka Surya; Dyah Agustin Widhi Yanti; Rina Maria Hendriyani; Saili Rahmah
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 5 (2026): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v2i5.2163

Abstract

Designing community service programs (PKM) aligned with the Sustainable Development Goals (SDGs) requires lecturers to possess integrated competencies in management, communication, and accounting. This study evaluates the impact of a one-week intensive exchange program to the Greater Bay Area (Hong Kong, Macau, Zhuhai, Shenzhen) in January 2026 on building these tri-disciplinary capacities. Using a participatory qualitative case study design, data was triangulated through pre- and post-program focus group discussions, content analysis of participant-developed PKM action plans, and observation of budgeting simulations. Findings indicate significant, interconnected growth across three core competency clusters: (1) Managerial Competence (evidenced by improved strategic planning for international projects), (2) Cross-Cultural Communication Competence (showcased through heightened sensitivity in navigating professional cultural differences), and (3) Financial-Accounting Literacy (demonstrated by a stronger grasp of transparency and sustainability in fund management). The synergy of these enhanced skills enabled lecturers to design more realistic, fundable, and impactful PKM proposals directly linked to specific SDGs, particularly Quality Education (4), Decent Work (8), Industry and Innovation (9), Sustainable Cities (11), and Partnerships (17). The study concludes that targeted short-term international exchanges are a potent catalyst for developing the holistic competency framework necessary to translate global agendas into viable, operational, and sustainable community engagement initiatives. This model offers a replicable strategy for lecturer professional development in an era of globalizing higher education.
Co-Authors Dian Sudiantini Dyah Agustin Widhi Yanti Imam Jahrudin Priyanto Rina Maria Hendriyani Saili Rahmah