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All Journal Review of Human Resources, Organizational Change, and Economic Impact
Aditya Wahyu Wardhana
Master’s Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Motivation and Work Environment on the Performance of Live Streaming Hosts in Jakarta with Job Satisfaction as a Mediating Variable Aditya Wahyu Wardhana; Hasanah Hasanah
Review of Human Resources, Organizational Change, and Economic Impact Vol. 1 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/rhrocei.v1i4.219

Abstract

Live streaming has become a key digital commerce channel in Indonesia, with Live Streaming Hosts serving as the main point of interaction with consumers. This research endeavors to explore and analyze the role of Motivation and Work Environment in shaping Employee Performance, with Job Satisfaction as an intervening variable, for Host Live Streaming employees working in Jakarta. Motivation and Work Environment are treated as exogenous variables, Employee Performance as the endogenous variable, and Job Satisfaction as the mediator. Survey data were collected through questionnaires distributed to 190 respondents drawn from Host Live Streaming staff on diverse e-commerce platforms in Jakarta. A quantitative causal-descriptive strategy informs the study. The analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), utilizing SmartPLS. Results demonstrate that: (1) Motivation positively and significantly predicts Job Satisfaction (path coefficient = 0.486); (2) Work Environment positively and significantly predicts Job Satisfaction (path coefficient = 0.376); (3) Motivation positively and significantly predicts Employee Performance (path coefficient = 0.243); (4) Work Environment positively and significantly predicts Employee Performance (path coefficient = 0.331); (5) Job Satisfaction positively and significantly predicts Employee Performance (path coefficient = 0.360). Crucially, Job Satisfaction serves as a significant mediator for both the Motivation–Employee Performance link (indirect effect = 0.175) and the Work Environment–Employee Performance link (indirect effect = 0.136). Organizations should therefore strengthen motivation and workplace conditions to raise satisfaction and improve host performance.
Co-Authors Hasanah Hasanah