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All Journal Jurnal Bisnis dan Kewirausahaan
Siprianus S. Nasi
Institut Filsafat dan Teknologi Kreatif Ledalero
Economics, Econometrics & Finance

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Tantangan UMKM di Tengah Hegemoni Ritel Modern: Potret Kapitalisme Neoliberal dan Alternatif Ekonomi Kerakyatan Onessimus Febryan Ambun; Petrus S. Denatalis; Siprianus S. Nasi; Adrianus Tap; Alexander Jebadu
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.117-129

Abstract

This article examines the challenges faced by Micro, Small, and Medium Enterprises (MSMEs) as modern retail chains such as Alfamart and Indomaret continue to expand across Indonesia. The expansion is analyzed as a concrete expression of neoliberal capitalism that has reshaped economic relations at the local level. Through a critical political-economy approach and systematic literature review, this study investigates how neoliberalism fosters unequal competition between large capital and the people’s economy, while tracing the structural consequences for small traders and community livelihoods. The findings reveal that modern retail growth has produced structural economic inequality, shifted community consumption habits, and been sustained by government policies that favor large investors over small businesses. Against this backdrop, the People’s Economy (Ekonomi Kerakyatan) grounded in Article 33 of the 1945 Constitution offers a viable alternative paradigm built on solidarity, equitable distribution, and economic sovereignty. Practical measures include cooperative revitalization, MSME digitalization, affirmative policies requiring local product quotas in modern retail, and local government regulations that limit minimarket expansion. This study concludes that national economic sovereignty depends on the protection and genuine empowerment of MSMEs as the backbone of an equitable people’s economy.
Co-Authors Adrianus Tap Alexander Jebadu Onessimus Febryan Ambun Petrus S. Denatalis