<![CDATA[Reading comprehension is an important skill in English language learning, particularly in understanding advertisement texts, which are characterized by concise, informative, and persuasive content. However, eighth-grade students at MTs Darut Taqwa Semarang still experience difficulties in identifying important information, understanding vocabulary, determining the purpose, and drawing conclusions from advertisement texts. This study aimed to determine the effect of implementing the Duolingo application on students’ reading comprehension of advertisement texts. The study employed a quantitative approach using a pre-experimental method with a One Group Pretest-Posttest Design. The sample consisted of 25 eighth-grade students from class VIII A, selected through cluster random sampling. Data were collected using a multiple-choice reading comprehension test and analyzed through descriptive statistics, the Shapiro-Wilk normality test, a paired sample t-test, and N-Gain analysis. The results showed that the mean score increased from 43.44 in the pre-test to 66.72 in the post-test, representing an increase of 23.28 points. The paired sample t-test produced a significance value of <0.001 (p<0.05), while the N-Gain score was 50.00%, categorized as moderate. Therefore, the implementation of Duolingo significantly improved students’ reading comprehension of advertisement texts and can serve as an interactive alternative medium for English language learning. ABSTRACTKemampuan membaca merupakan keterampilan penting dalam pembelajaran bahasa Inggris, khususnya dalam memahami teks iklan yang memiliki karakteristik ringkas, informatif, dan persuasif. Namun, peserta didik kelas VIII MTs Darut Taqwa Kota Semarang masih mengalami kesulitan dalam menemukan informasi penting, memahami kosakata, menentukan tujuan, dan menyimpulkan pesan teks iklan. Penelitian ini bertujuan untuk mengetahui pengaruh implementasi aplikasi Duolingo terhadap kemampuan membaca teks iklan peserta didik kelas VIII. Penelitian menggunakan pendekatan kuantitatif dengan rancangan pre-experimental jenis One Group Pretest-Posttest Design. Sampel penelitian berjumlah 25 peserta didik kelas VIII A yang dipilih menggunakan teknik cluster random sampling. Data dikumpulkan melalui tes pilihan ganda dan dianalisis menggunakan statistik deskriptif, uji Shapiro-Wilk, paired sample t-test, dan N-Gain. Hasil penelitian menunjukkan bahwa nilai rata-rata pre-test sebesar 43,44 meningkat menjadi 66,72 pada post-test, dengan kenaikan sebesar 23,28 poin. Uji paired sample t-test memperoleh signifikansi <0,001 (p<0,05), sedangkan nilai N-Gain sebesar 50,00% berada pada kategori sedang. Dengan demikian, implementasi Duolingo berpengaruh signifikan terhadap peningkatan kemampuan membaca teks iklan dan dapat digunakan sebagai alternatif media pembelajaran bahasa Inggris yang interaktif.]]>
