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All Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Abdurrozaq Abdurrozaq
Universitas Tiga Serangkai
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Perancangan Identitas Visual Vokasi Fest Universitas Tiga Serangkai Tahun 2026 Abdurrozaq Abdurrozaq; Ninggar Mayang Ningrum; Avierry Fionarizoca
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 3 (2026): Agustus: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i3.1176

Abstract

Vokasi Fest 2026 is the inaugural event organized by the Faculty of Vocational Studies at Universitas Tiga Serangkai Surakarta, serving as a platform for showcasing and promoting student works from the Visual Communication Design, Textile Product Design, Information Technology, and Information Systems programs. The event is held over one week and features a series of activities, including a student work exhibition, photography workshop, doodle competition, and expert lecture. As an event intended to be held annually, Vokasi Fest requires a strong and consistent visual identity to establish recognition, build a distinctive image, and differentiate the event from other creative and educational events. This study aims to design a visual identity for Vokasi Fest 2026 that represents the values of creativity, innovation, collaboration, and vocational competence while supporting the promotional and publication needs of the event. The design process employs the Double Diamond approach, consisting of four stages: Discover, Define, Develop, and Deliver. The resulting visual identity system includes a logo, color palette, typography, graphic elements, and their applications across various promotional and publication media. The visual identity is expected to establish consistent, recognizable, and flexible visual communication while supporting the sustainability of Vokasi Fest as an annual event of the Faculty of Vocational Studies at Universitas Tiga Serangkai Surakarta.
Co-Authors Fionarizoca, Avierry Ninggar Mayang Ningrum