Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL ECONOMINA
Siswono Akuan Rokanta
Matana University, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Reputation of Private Universities Through Google Maps Reviews: An Analysis of Ratings, Sentiment, and User Experience Themes at Matana University and Pradita University Debora Molina Dyanti; Wijil Nugroho; Siswono Akuan Rokanta; Rachman Mulyandi
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3580

Abstract

This study examines the digital reputation of private higher education institutions through Google Maps reviews by comparing Matana University and Pradita University. The data were obtained from two Outscraper Excel files containing 468 review records, consisting of 218 Matana University reviews and 250 Pradita University reviews. A mixed-method approach was applied, combining descriptive rating analysis, star-rating-based sentiment classification, and thematic content analysis of 166 textual reviews. The findings indicate that both institutions receive highly positive digital perceptions, with an overall average rating of 4.64 and a dominant share of five-star reviews. Positive sentiment accounts for 92.1% of the dataset, while the Mann-Whitney test indicates no statistically significant difference in ratings between the two institutions (p = 0.906). Thematically, Pradita University is more prominent in campus facilities, campus environment, and recommendation-oriented image, whereas Matana University is stronger in academics and lecturers, strategic location, diversity, and industry networks. The study shows that location-based digital reviews can serve as an early evidence source for reputation management, higher education marketing, and internal quality assurance.
Co-Authors Debora Molina Dyanti Rachman Mulyandi Wijil Nugroho