Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO)
Kurnia Roosliana
Sekolah Menengah Pertama Negeri 8
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Pengembangan Pusat Kebugaran Berbasis Analisis SWOT dalam Ekosistem Pendidikan Jasmani Masyarakat dan Sport Tourism di Kabupaten Sumedang Gilang Ginanjar Hidayatullah Slamet; Indra Safari; Kurnia Roosliana
Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga (JPJO) Vol. 9 No. 5 (2026): Gelanggang Olahraga: Jurnal Pendidikan Jasmani dan Olahraga
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zbb9v316

Abstract

This study aims to evaluate the strategic positioning of a multisport fitness center in Sumedang Regency—anonymized as Gym XYZ—utilizing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Employing a descriptive-qualitative case study design, data were collected through structured participant observations, semi-structured interviews, and internal document reviews. The findings reveal that (1) Gym XYZ's primary strengths lie in its diversified sports services, standardized operating procedures, and long-standing industry experience; (2) its core weaknesses stem from underdeveloped digital marketing and the operational complexity of managing a multi-branch system; (3) surging health trends, local sport tourism prospects, and institutional partnerships offer substantial market opportunities; and (4) the enterprise faces threats from escalating horizontal competition and rapidly shifting fitness trends. This study recommends bolstering digital marketing strategies, formulating institutional partnerships, and optimizing ancillary business units as pivotal measures for long-term business sustainability. Keywords: SWOT Analysis, Business Strategy, Public Physical Education, Fitness Center, Sport Tourism
Co-Authors Gilang Ginanjar Hidayatullah Slamet Indra Safari