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Setiani, Revia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH DIGITAL MARKETING TERHADAP BISNIS ONLINE DALAM PENGAMBILAN KEPUTUSAN STUDI KASUS PADA PEDAGANG ONLINE SHOP Setiani, Revia; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.44604

Abstract

This study aims to see the impact of digital marketing on the development of online shops, especially in relation to consumer purchasing decisions. In the midst of the advancement of the digital era, marketing methods are undergoing a transformation from traditional methods to more modern and technology-based approaches. Digital marketing has a strategic role in reaching consumers more widely, quickly, and effectively. This study was conducted with a quantitative approach by distributing surveys to consumers who actively use digital platforms. The results of the analysis show that digital marketing components such as social media, email marketing, search engine optimization (SEO), and digital advertising as well as ease of obtaining information, direct communication with sales have a significant influence on increasing purchasing decisions. This finding confirms that optimal use of digital marketing can increase the competitiveness of online businesses and strengthen relationships with consumers and can expand the reach of online shop businesses.
Motivasi Intrinsik Pegawai Pada Kantor Camat Sarolangun Kabupaten Sarolangun Firmasari, Puja; Setiani, Revia
Jurnal Dinamika Manajemen Vol. 12 No. 2 (2024): Jurnal DInamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i2.33712

Abstract

The data collection procedure involved distributing a questionnaire that was structured with a list of questions relating to intrinsic motivation. The results of the questionnaires showed that the mean score for innovation was 145, while that for feedback was 155, risk 149, responsibility 155, friendship 149, cooperation 143, conflict 150, trust 149, contribution 145, and duty 149. The research findings show that employees in the Sarolangun sub-district office are highly motivated in terms of feedback, risk, friendship, and conflict. However, the aspects of innovation, cooperation, trust, and assigned tasks require more attention and improvement from the Sarolangun sub-district office agency in Sarolangun Regency
ANALISIS MOTIVASI TERHADAP KINERJA WIRAUSAHA PADA DESTINASI WISATA DI KABUPATEN KERINCI Setiani, Revia; Firmasari, Puja; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 12 No. 04 (2024): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i04.41968

Abstract

Penelitian ini bertujuan untuk menganalisis apa yang memotivasi kinerja kewirausahaan dalam kegiatan pariwisata. Sampel penelitian ini adalah lembaga atau institusi yang diklasifikasikan berdasarkan komunitas pariwisata di dua destinasi wisata di Kabupaten Kerinci yang berjumlah 105 unit. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa motivasi berpengaruh langsung dan signifikan terhadap kinerja wirausaha dan juga berpengaruh terhadap kinerja wirausaha di sekitar destinasi wisata.
Co-Authors Firmasari, Puja Yanti, Jumianis