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Exploration Financial Performance Optimization Strategies on Business Success: A Literature Review Sugiarto, Hendro; Yanti, Jumianis; Cahyani, Diah; Junaidi, Ahmad; Oktoriza, Linda Ayu
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4958

Abstract

Studi ini mengeksplorasi dampak dari strategi pengoptimalan kinerja keuangan terhadap keberhasilan bisnis. Melalui tinjauan literatur yang komprehensif, strategi kunci seperti manajemen modal kerja yang efisien, optimisasi biaya, diversifikasi sumber pendanaan, pencatatan dan pelaporan keuangan yang baik, ekspansi bisnis dan penetrasi pasar, manajemen risiko, serta pembelajaran dan pengembangan keterampilan yang berkelanjutan diidentifikasi. Temuan ini menekankan pentingnya strategi ini dalam meningkatkan profitabilitas, arus kas, alokasi sumber daya, mitigasi risiko, daya saing, dan pengambilan keputusan. Dengan mengimplementasikan strategi ini, organisasi dapat meningkatkan kinerja keuangan, mendapatkan keunggulan kompetitif, dan mengambil keputusan yang berdasarkan informasi keuangan yang akurat. Implikasi praktis dari studi ini memberikan panduan bagi organisasi, terutama usaha mikro, kecil, dan menengah (UMKM), untuk mengoptimalkan kinerja keuangan mereka dan berkontribusi pada pertumbuhan ekonomi Indonesia. Kata Kunci: Optimasi, Suskses Bisnis, Manajemen Keuangan
Analysis of the Influence of Effort Expectancy, Perceived Usefulness, and Digital Literacy on Intention to Use Retail Shopping Applications Yanti, Jumianis; Sari, Titis Nistia; Lesmini, Lis; Robo, Salahudin; Saleh, Sahlan M.; Nugraha, Jefri Putri
Journal of Information System, Technology and Engineering Vol. 3 No. 2 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i2.153

Abstract

The digital transformation in the retail sector has led to the emergence of various online shopping applications that facilitate consumer transactions. However, the successful adoption of these applications is highly influenced by user perceptions. This study aims to analyze the impact of effort expectancy, perceived usefulness, and digital literacy on the intention to use retail shopping applications. Using a quantitative approach with a survey method, data were collected from 200 respondents who are users of shopping applications in urban areas. The analysis technique used was multiple linear regression. The results indicate that all three independent variables significantly affect the intention to use. Effort expectancy has a positive effect, meaning that the easier the application is to use, the higher the user's intention to use it. Perceived usefulness also shows a strong impact, indicating that perceptions of the application's benefits play a crucial role in shaping the intention to use. Additionally, digital literacy proves to be an important supporting factor that enables users to understand and maximize the application's features optimally. This study provides contributions to application developers and retail industry players in formulating digital marketing strategies and enhancing user experience.
ANALISIS PENGARUH DIGITAL MARKETING TERHADAP BISNIS ONLINE DALAM PENGAMBILAN KEPUTUSAN STUDI KASUS PADA PEDAGANG ONLINE SHOP Setiani, Revia; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 13 No. 2 (2025): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v13i2.44604

Abstract

This study aims to see the impact of digital marketing on the development of online shops, especially in relation to consumer purchasing decisions. In the midst of the advancement of the digital era, marketing methods are undergoing a transformation from traditional methods to more modern and technology-based approaches. Digital marketing has a strategic role in reaching consumers more widely, quickly, and effectively. This study was conducted with a quantitative approach by distributing surveys to consumers who actively use digital platforms. The results of the analysis show that digital marketing components such as social media, email marketing, search engine optimization (SEO), and digital advertising as well as ease of obtaining information, direct communication with sales have a significant influence on increasing purchasing decisions. This finding confirms that optimal use of digital marketing can increase the competitiveness of online businesses and strengthen relationships with consumers and can expand the reach of online shop businesses.
Analysis of the Influence of Digital Training, Organizational Agility, and Digital Literacy on the Digital Resilience of Employees in the Public Service Sector Djunaedi, Djunaedi; Abubakar, Faisal; Hamdany, Mohammad Azharie; Sidjabat, Sonya; Kamaluddin, Santrio; Yanti, Jumianis
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4454

Abstract

This study seeks to explore the influence of digital training, organizational agility, and digital literacy on the digital resilience of employees within the public service sector. The study employs a quantitative approach through a survey distributed to 180 purposively sampled participants. A five-point Likert scale questionnaire, validated through the t-test and whose reliability was assessed using Cronbach’s Alpha, was used as the research instrument. Furthermore, the data underwent classical assumption tests that consist of normality, heteroscedasticity, and multicollinearity tests. Multiple linear regression was used for data analysis to explore the simultaneous and partial effects of the variables. Findings indicated that all three independent variables had a positive and statistically significant impact on digital resilience. In particular, the individual effects of digital training, organizational agility, and digital literacy were illustrated as being connectivity to employees' adaptive, psychological and technological capabilities in dealing with digital changes in the workplace. This study has the potential to significantly contribute to the literature on digital-based HR management through its theoretical implications as well as offering practical benefits to the public sector in terms of developing resilient human resources who are capable of coping with and staying up to date with the continuous digital transformation.
ANALISIS MOTIVASI TERHADAP KINERJA WIRAUSAHA PADA DESTINASI WISATA DI KABUPATEN KERINCI Setiani, Revia; Firmasari, Puja; Yanti, Jumianis
Jurnal Dinamika Manajemen Vol. 12 No. 04 (2024): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v12i04.41968

Abstract

Penelitian ini bertujuan untuk menganalisis apa yang memotivasi kinerja kewirausahaan dalam kegiatan pariwisata. Sampel penelitian ini adalah lembaga atau institusi yang diklasifikasikan berdasarkan komunitas pariwisata di dua destinasi wisata di Kabupaten Kerinci yang berjumlah 105 unit. Data dikumpulkan melalui kuesioner dan dianalisis dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa motivasi berpengaruh langsung dan signifikan terhadap kinerja wirausaha dan juga berpengaruh terhadap kinerja wirausaha di sekitar destinasi wisata.