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All Journal Procedia of Social Sciences and Humanities
Didik Hariyanto
Faculty of Business, Law and Social Sciences, Universitas Muhammadiyah Sidoarjo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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The Influence of Tiktok Media’s Popular Language on Students Communication Styles Azriyansyah Fadil Akbar; Didik Hariyanto
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.623

Abstract

TikTok media has become an important part of everyday life because TikTok is a popular social media platform, TikTok has developed into a global phenomenon with millions of users. This study aims to explore the influence of popular language on TikTok social media on the communication styles of students at Universitas Muhammadiyah Sidoarjo (UMSIDA), using the diffusion of innovations theoretical framework. The influence of popular language in TikTok media on the communication style of Communication Science students of Universitas Muhammadiyah Sidoarjo class of 2021 is the subject of this study. This study uses quantitative methods. The hypothesis was tested with Simple Linear Regression Test. The results of the study show that the popular language of TikTok media has an effect on the communication style of the 2021 class of Communication Science students at Muhammadiyah Sidoarjo University, with a significance level of 0.000 <0.05. The results of this study indicate that the effect of using the popular language of Tiktok media on the Communication Style of Communication Science students of Muhammadiyah Sidoarjo University class of 2021 is very significant with a coefficient of determination or R square value of 64,6%. While the remaining 35,4% is influenced by other factors.
The Influence of Somethinc Skincare Advertising Commodification on Consumer Purchasing Desicions Neny Rahmawati; Didik Hariyanto
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.638

Abstract

This study aims to the effect of Somethinc skincare advertising commodification on consumer purchasing decisions. Commodification of communication is the process by which communication is transformed into a marketable commodity. In this context, Somethinc advertisements seek not only to market skincare products, but also to convey certain ideas, values and lifestyles to consumers. The research method used is quantitative, by circulating questionnaires to 85 respondents who are consumers of Somethinc products.The results showed that commodification in Somethinc advertising has a positive and significant influence on consumer purchasing decisions. t value (4.382) > t table (1.663). This figure indicates that H0 is rejected and Ha is accepted. There is a significant influence between commodification in Somethinc skincare advertisements on consumer purchasing decisions. The figure is 18.8%, this shows that the relationship between the independent variable and the dependent variable is in the medium correlation category. In this finding that the commodification of advertising affects the purchasing decision of somethinc skincare
Co-Authors Fadil Mas’ud Neny Rahmawati