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All Journal Techno.Com: Jurnal Teknologi Informasi
Ahmad Titis Bagus Nalendra
Universitas Negeri Surabaya, Jawa Timur, Indonesia
Computer Science & IT Engineering

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Strategic Development of 3D Printing Entrepreneurship Using SWOT–TOWS Analysis: A Case Study of the PopStudio Startup Ahmad Titis Bagus Nalendra; Dana Azizah Rahmat; Hujjatullah Fazlurrahman; Nila Sa'adah
Techno.Com Vol. 25 No. 3 (2026): August 2026
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/tc.v25i3.16234

Abstract

Indonesia's economic growth of 5.61% in Q1-2026 has accelerated digitalization in the creative industry, including 3D printing services. Despite its vast potential, the commercial adoption of digital manufacturing services like Pop Studio at the Business Incubator of Balai Diklat Industri Surabaya faces obstacles, namely low consumer 3D design literacy and the threat of price competition from competitors. This study aims to analyze the internal and external environment and formulate the optimal business development strategy for Pop Studio. Using a mixed-methods approach, primary data were collected through field observations, in-depth interviews, and questionnaires distributed to 36 target market respondents. The SWOT matrix mapping shows that Pop Studio has a strong competitive advantage in end-to-end solutions and functional spare part reverse engineering. The TOWS matrix formulation yields Strength-Opportunity (SO) strategies as the main priority, including providing end-to-end solutions, addressing industrial prototyping (jig & fixture) using PETG material, and expanding the creative experience service (coloring studio). The results of this study are expected to serve as a strategic guide for digital manufacturing startup managers in building competitive advantages in the Industry 4.0 era.   Keywords - 3D Printing, Business Strategy, SWOT Analysis, TOWS Matrix, Business Incubator.
Validating Market Demand for 3D Design and Printing Services Using Design Thinking and Value Proposition Canvas: PopStudio Startup Case Study Nila Sa'adah; Dana Azizah Rahmat; Hujjatullah Fazlurrahman; Ahmad Titis Bagus Nalendra
Techno.Com Vol. 25 No. 3 (2026): August 2026
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/tc.v25i3.16403

Abstract

This study aims to identify the initial market needs for 3D design and 3D printing services at the digital manufacturing startup PopStudio and to develop a value proposition that supports achieving problem-solution fit. The study employs a mixed-methods approach with a qualitative focus through an exploratory case study. Data were collected using purposive sampling of 34 potential respondents and two key informants through questionnaires, interviews, digital observations, and analysis of internal documents. Analysis was conducted by integrating Design Thinking, the Value Proposition Canvas (VPC), the Lotus Blossom Diagram, and the Now–How–Wow Matrix through the stages of Empathize, Define, Ideate, Prototype, and Test. The research findings indicate that customers need not only 3D printing services but also end-to-end solutions that include design consultation, previews and revisions, rapid prototyping, reverse engineering, replacement parts, on-demand production, and transparent, responsive service processes. The three priority customer segments identified include Personal Users/Custom Product, Business Owners/SMEs, and Functional Users. These findings demonstrate that a customer-centric approach helps digital manufacturing startups formulate more relevant value propositions, strengthen service differentiation, and support service development aligned with early-market needs.   Keywords - 3D Printing, Design Thinking, Value Proposition Canvas, digital manufacturing startup, Problem-Solution Fit
Co-Authors Dana Azizah Rahmat Hujjatullah Fazlurrahman Nila Sa'adah