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All Journal Techno.Com: Jurnal Teknologi Informasi SEIKO : Journal of Management & Business Petra International journal of Business Studies (IJBS) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Journal of Management - Small and Medium Enterprises (SME's) Abimanyu: Journal of Community Engagement eProceedings of Engineering Sharia Economic and Management Business Journal (SEMBJ) Journal of Digital Business and Innovation Management Jurnal Ekonomi, Manajemen, Akuntansi
Dana Azizah Rahmat
Universitas Negeri Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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Perancangan Roadmap Pengembangan Sektor Prioritas Terhadap Pemulihan Ekonomi Jawa Barat Pasca Covid-19 Dengan Pendekatan Input Output Rahmat, Dana Azizah; Aurachman, Rio; Aryani, Sinta
eProceedings of Engineering Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak—Pandemi Covid-19 menimbulkan dampak tidak hanya pada sektor kesehatan namun hingga sektor ekonomi. Hal tersebut dikuatkan oleh data laju pertumbuhan ekonomi Jawa Barat yang berada di bawah nilai nasional. Pemerintah berupaya mencapai keseimbangan antara stabilitas ekonomi dan penanggulangan kasus Covid-19 sehingga sumberdaya semakin terbatas. Pembangunan berkelanjutan harus mengutamakan sektor yang memiliki keterkaitan yang kuat dengan sektor-sektor di hulu dan hilirnya, sehingga berimplikasi pada pertumbuhan ekonomi kedepannya. Tujuan dari penelitian ini adalah mengetahui keterkaitan sektor ekonomi Provinsi Jawa Barat dan merancang roadmap sektor prioritas pembangunan dalam perekonomian Provinsi Jawa Barat menggunakan analisis input output. Hasil penelitian ini menunjukan bahwa sektor industri pengolahan, pengadaan listrik dan gas, dan perdagangan besar dan eceran; reparasi mobil dan sepeda motor memiliki nilai keterkaitan langsung dan tidak langsung ke belakang yang tinggi. Kemudian, sektor pengadaan listrik dan gas, industri pengolahan, dan konstruksi memiliki nilai keterkaitan langsung dan tidak langsung ke depan yang tinggi. Terdapat tiga industri yang terkategori sektor unggulan di jawa barat, yaitu industri pengolahan, pengadaan listrik dan gas, transportasi dan pergudangan. Manfaat dari tugas akhir ini adalah sebagai bahan pertimbangan bagi pembuat kebijaksanaan dalam menyusun strategi pembangunan Provinsi Jawa Barat dan masukan pertimbangan investor melalui aktivitas investasi. Kata Kunci— perancangan roadmap, sektor prioritas, analisis input output
Analysis of Young Consumer Loyalty Strategies in the Culinary Business through the SWOT–TOWS Approach and Interpretive Structural Modeling (ISM) Siti Zuliani; M. Gibran Rifka Pramudia; Ratih Amelia; Hujjatullah Fazlurrahman; Dana Azizah Rahmat
Petra International Journal of Business Studies Vol. 9 No. 1 (2026): JUNE 2026
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.9.1.44-57

Abstract

In the digital era, building Generation Z customer loyalty has become a major challenge for culinary businesses due to rapidly changing consumer behavior and the strong influence of social media. This study aims to formulate priority strategies for strengthening young consumer loyalty through an integrated SWOT–TOWS and Interpretive Structural Modeling (ISM) approach. A case study was conducted at Mie ABC using digital audits, field observations, and interviews with business stakeholders and consumers aged 17–25 years. The SWOT–TOWS analysis generated sixteen strategic alternatives, which were further analyzed using ISM and MICMAC to identify hierarchical relationships and strategic priorities. The results indicate that customer feedback utilization, TikTok virality, recipe consistency, and product quality are key drivers in building loyalty. Furthermore, all strategic elements demonstrate high interdependence, suggesting that loyalty is shaped through the synergy of digital marketing, operational excellence, customer experience, and community engagement. These findings provide valuable insights for developing long-term loyalty strategies among young consumers. This study contributes an integrated SWOT–ISM framework and provides practical guidance for culinary SMEs seeking sustainable customer loyalty in a digital marketplace.
Strategi Peningkatan Branding dan Layanan Digital Laboratorium Pengujian Air Desinta Riski Azhari; Dana Azizah Rahmat; Ratih Amelia; Hujjatullah Fazlurrahman; Muhammad Fachmi
Ecoplan Vol 9 No 1 (2026)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v9i1.1299

Abstract

Penelitian ini bertujuan merumuskan strategi digital marketing pada laboratorium pengujian air PT ABCD di tengah tuntutan transformasi digital. Studi ini menggunakan pendekatan kualitatif dengan desain studi kasus, melalui wawancara semi-terstruktur, observasi media digital, dokumentasi internal, serta benchmarking terhadap kompetitor. Analisis dilakukan menggunakan kerangka SWOT bertahap (Stage 1-4) yang mencakup eksplorasi profil perusahaan, analisis kondisi internal dan eksternal, serta sintesis strategi. Hasil penelitian menunjukkan bahwa PT ABCD memiliki kekuatan utama berupa akreditasi KAN dan ISO/IEC 17025, tenaga ahli kompeten, tarif kompetitif, serta basis pelanggan yang luas. Namun, kinerja digital marketing masih belum optimal, ditandai dengan rendahnya visibilitas online, belum adanya website mandiri, inkonsistensi branding digital, serta respons layanan daring yang belum memenuhi ekspektasi pelanggan. Di sisi eksternal, peluang muncul dari meningkatnya kebutuhan uji kualitas air dan tren digitalisasi layanan, sementara ancaman berasal dari kompetitor yang lebih unggul secara digital. Kontribusi utama penelitian ini terletak pada pengembangan pendekatan SWOT bertahap yang tidak hanya bersifat deskriptif, tetapi juga menghasilkan formulasi strategi digital marketing yang terintegrasi dengan aspek visibilitas digital, branding, dan layanan online dalam konteks laboratorium pengujian air yang masih terbatas dalam literatur. Strategi yang direkomendasikan meliputi pembangunan website interaktif, penguatan branding berbasis konten, optimalisasi respons layanan digital, serta pemanfaatan akreditasi sebagai diferensiasi. Temuan ini memberikan implikasi praktis dalam meningkatkan kredibilitas dan daya saing laboratorium di era digital.
Simulation of the spread of turnover intention behavior through employee interaction in a digital work environment Sahasika Rahmalia Dewi; Dana Azizah Rahmat; Dhiyan Septa Wihara; Hafid Kholidi Hadi
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 2 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i2.29555

Abstract

Turnover intention has become an increasingly complex issue in digital work environments due to the combined influence of employees' psychological conditions and social interactions. This study aims to analyze the dynamics of turnover intention diffusion using an agent-based modeling (ABM) approach. The model was developed in NetLogo with 100 employee agents and incorporated digital work stress, job engagement, organizational commitment, interaction intensity, and digital work environment quality as key variables. Simulations were conducted for 96 ticks, representing 24 months, across three scenarios: digital work stress, social diffusion, and organizational commitment. The simulation results indicate that higher digital work stress consistently increases turnover intention, while job engagement and organizational commitment help reduce this tendency. Social interaction intensity significantly accelerates the spread of turnover intention through a contagion effect, resulting in faster diffusion within highly connected employee networks. Furthermore, organizational commitment acts as a protective factor that promotes positive emergent behavior by reducing turnover intention and maintaining organizational stability. These findings demonstrate that ABM effectively captures how individual behavioral changes evolve into collective organizational patterns and provides a valuable decision-support tool for evaluating employee retention strategies in digital work environments. Keywords: Agent-Based Model; Turnover Intention; Digital Work Environment; Social Contagion; Organizational Commitment
Algorithmic Governance, Market Inequality, and MSME Resilience in Indonesia’s Digital Platform Economy: A Qualitative Study Mohammad Nurul Ulin Nuha; Dana Azizah Rahmat; Muhammad Fajar Wahyudi Rahman
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2371

Abstract

Background: Indonesia’s digital platform economy has expanded market access for micro, small, and medium enterprises (MSMEs), yet prior studies have not sufficiently examined how algorithmic opacity interacts with capital constraints to produce differential visibility outcomes for MSMEs. Purpose: This study explores how algorithmic governance shapes MSME fragility and resilience in Indonesia’s digital platform economy by examining visibility dependence, unequal platform literacy, capital-based exposure, and collaborative adaptation. Method: Using a qualitative exploratory case-study design, this study draws on semi-structured interviews with MSME owners/managers operating on major Indonesian e-commerce platforms. The data were analyzed through iterative thematic coding, constant comparison, and source triangulation across participant accounts and supporting contextual documents. Results: The findings reveal five major themes: algorithmic opacity as a source of visibility fragility, cognitive stratification in MSME adaptation, capital fragility and unequal platform exposure, collaboration as collective resilience, and the need for fair platform governance and inclusive digital policy. These findings indicate that MSME resilience is not determined merely by access to digital platforms, but by sellers’ capacity to interpret algorithmic signals, mobilize resources, participate in collaborative networks, and operate within transparent and accountable platform ecosystems. Conclusion: The study shows that MSME resilience is shaped not only by digital adoption but also by sellers’ capacity to interpret algorithmic signals, mobilize resources, and participate in collaborative networks. This study contributes by positioning cognitive stratification as an analytical lens explaining how unequal platform literacy mediates algorithmic governance and MSME vulnerability.
Peran Service Quality dalam Membangun Customer Loyalty Generasi Z serta Brand Image Mie Djoetek di Platform Digital M Gibran Rifka Pramudia; Zuliani Siti; Fachmi Muhammad; Fazlurrahman Hujjatullah; Rahmat Dana Azizah; Amelia Ratih
Jurnal Ecoment Global Vol. 11 No. 2 (2026): Volume 11 No. 2 Tahun 2026 (Edisi Agustus)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v11i2.7295

Abstract

Penelitian ini mengkaji peran kualitas layanan dalam membangun loyalitas pelanggan dan memperkuat citra merek Mie Djoetek di kalangan Generasi Z pada platform digital. Dengan menggunakan pendekatan kualitatif deskriptif, data diperoleh dari ulasan dan interaksi di Instagram, TikTok, Google Maps, dan situs web resmi. Analisis SWOT digunakan untuk mengidentifikasi faktor internal dan eksternal, diikuti dengan TOWS untuk merumuskan strategi. Hasil penelitian menunjukkan bahwa kualitas layanan dan citra merek memiliki pengaruh yang kuat terhadap loyalitas, di mana ketidakkonsistenan rasa, keterlambatan layanan, dan kenyamanan gerai mempengaruhi persepsi konsumen. Matriks TOWS merekomendasikan strategi seperti menstandarkan rasa, meningkatkan layanan digital, berkolaborasi dengan influencer, dan menginovasi menu musiman. Penelitian ini berkontribusi secara teoritis untuk memperkuat hubungan antara variabel-variabel tersebut dan secara praktis memberikan strategi bagi Mie Djoetek untuk memperluas pangsa pasarnya di kalangan Generasi Z.
Simulasi Dinamika Adopsi Platform Marketplace Digital pada UMKM di Indonesia Menggunakan Pendekatan Agent-Based Model (ABM) Sabella Prasista; Dana Azizah Rahmat; Dhiyan Septa Wihara, Hafid Kholidi Hadi
SEIKO : Journal of Management & Business Vol 9, No 2 (2026)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i2.12682

Abstract

Adopsi marketplace digital oleh UMKM di Indonesia masih terhambat rendahnya literasi digital dan tingginya persepsi biaya. Penelitian ini bertujuan menganalisis dinamika difusi adopsi marketplace menggunakan pendekatan Agent-Based Model (ABM). Model dikembangkan pada NetLogo dengan 100 agen UMKM dan memuat perceived benefit, perceived cost, social toto22 influence, readiness, skeptisisme, serta personal threshold sebagai variabel kunci. Simulasi dijalankan selama 180 tick pada tiga skenario, yaitu persepsi manfaat dan biaya, difusi sosial dan pengaruh peer, serta massa kritis adopter awal. Hasil simulasi menunjukkan dominasi persepsi manfaat atas biaya mempercepat adopsi, sementara ambang keputusan yang tinggi menghentikan adopsi sepenuhnya. Intensitas interaksi sosial terbukti mempercepat difusi melalui efek contagion, dengan selisih capaian 18% pada radius sempit dan 40% pada radius luas. Massa kritis adopter awal menentukan arah perilaku kolektif yang muncul, di mana 30 adopter awal menghasilkan cascade adopsi hingga 46% sedangkan 5 adopter awal berujung pada kegagalan difusi total. Temuan ini menunjukkan ABM mampu menangkap bagaimana perubahan perilaku individual berkembang menjadi pola kolektif, sekaligus menyediakan dasar evaluasi kebijakan percepatan adopsi marketplace pada UMKM. Kata Kunci: agent-based model; adopsi marketplace; UMKM; social influence; difusi inovasi.
The Influence of Power Distance on the Communication Effectiveness of Indonesian Workers Ditya Hanun Aqila; Najwa Zarka; Nadia Octa Safitri; Julita Adianti; Dana Azizah Rahmat
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.78256

Abstract

This study aims to examine the influence of power distance on the communication effectiveness of Indonesian migrant workers in international multicultural workplaces. The study employed a quantitative approach using a survey design. Data were collected through online questionnaires distributed to Indonesian workers who had experience working abroad. A total of 107 responses were obtained, and after outlier screening using the Z-score method, 101 valid responses were analyzed. The research instruments were tested using validity and reliability tests, showing that all items were valid and reliable with Cronbach’s Alpha values above 0.70. Because the data did not fully meet the normality assumption, hypothesis testing was conducted using the bootstrap method with 1000 resampling iterations. The results showed that power distance had a negative but statistically insignificant effect on communication effectiveness, with a regression coefficient value of -0.047 and a significance value of 0.211 (>0.05). The coefficient of determination (R²) value was 0.011, indicating that power distance explained only 1.1% of communication effectiveness, while the remaining 98.9% was influenced by other factors outside the study. Therefore, it can be concluded that power distance is not a major factor affecting the communication effectiveness of Indonesian workers abroad.
Strategic Development of 3D Printing Entrepreneurship Using SWOT–TOWS Analysis: A Case Study of the PopStudio Startup Ahmad Titis Bagus Nalendra; Dana Azizah Rahmat; Hujjatullah Fazlurrahman; Nila Sa'adah
Techno.Com Vol. 25 No. 3 (2026): August 2026
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/tc.v25i3.16234

Abstract

Indonesia's economic growth of 5.61% in Q1-2026 has accelerated digitalization in the creative industry, including 3D printing services. Despite its vast potential, the commercial adoption of digital manufacturing services like Pop Studio at the Business Incubator of Balai Diklat Industri Surabaya faces obstacles, namely low consumer 3D design literacy and the threat of price competition from competitors. This study aims to analyze the internal and external environment and formulate the optimal business development strategy for Pop Studio. Using a mixed-methods approach, primary data were collected through field observations, in-depth interviews, and questionnaires distributed to 36 target market respondents. The SWOT matrix mapping shows that Pop Studio has a strong competitive advantage in end-to-end solutions and functional spare part reverse engineering. The TOWS matrix formulation yields Strength-Opportunity (SO) strategies as the main priority, including providing end-to-end solutions, addressing industrial prototyping (jig & fixture) using PETG material, and expanding the creative experience service (coloring studio). The results of this study are expected to serve as a strategic guide for digital manufacturing startup managers in building competitive advantages in the Industry 4.0 era.   Keywords - 3D Printing, Business Strategy, SWOT Analysis, TOWS Matrix, Business Incubator.
Validating Market Demand for 3D Design and Printing Services Using Design Thinking and Value Proposition Canvas: PopStudio Startup Case Study Nila Sa'adah; Dana Azizah Rahmat; Hujjatullah Fazlurrahman; Ahmad Titis Bagus Nalendra
Techno.Com Vol. 25 No. 3 (2026): August 2026
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/tc.v25i3.16403

Abstract

This study aims to identify the initial market needs for 3D design and 3D printing services at the digital manufacturing startup PopStudio and to develop a value proposition that supports achieving problem-solution fit. The study employs a mixed-methods approach with a qualitative focus through an exploratory case study. Data were collected using purposive sampling of 34 potential respondents and two key informants through questionnaires, interviews, digital observations, and analysis of internal documents. Analysis was conducted by integrating Design Thinking, the Value Proposition Canvas (VPC), the Lotus Blossom Diagram, and the Now–How–Wow Matrix through the stages of Empathize, Define, Ideate, Prototype, and Test. The research findings indicate that customers need not only 3D printing services but also end-to-end solutions that include design consultation, previews and revisions, rapid prototyping, reverse engineering, replacement parts, on-demand production, and transparent, responsive service processes. The three priority customer segments identified include Personal Users/Custom Product, Business Owners/SMEs, and Functional Users. These findings demonstrate that a customer-centric approach helps digital manufacturing startups formulate more relevant value propositions, strengthen service differentiation, and support service development aligned with early-market needs.   Keywords - 3D Printing, Design Thinking, Value Proposition Canvas, digital manufacturing startup, Problem-Solution Fit
Co-Authors Achmad Kautsar Ahmad Titis Bagus Nalendra Amelia Ratih Desinta Riski Azhari Dhiyan Septa Wihara Dhiyan Septa Wihara Dhiyan Septa Wihara, Hafid Kholidi Hadi Ditya Hanun Aqila Fachmi Muhammad Fazlurrahman Hujjatullah Firda Barit Junia Hafid Kholidi Hadi Hujjatullah Fazlurrahman Hujjatullah Fazlurrahman Hujjatullah Fazlurrahman Julita Adianti M Gibran Rifka Pramudia M. Gibran Rifka Pramudia Mohammad Nurul Ulin Nuha Muhammad Fachmi Muhammad Fajar Wahyudi Rahman Nadia Octa Safitri Najwa Zarka Nila Sa'adah Ratih Amelia Ratih Amelia Rio Aurachman Sabella Prasista Sahasika Rahmalia Dewi Setianto, Diki Putra Sinta Aryani Siti Zuliani Zuliani Siti