<![CDATA[This study aims to determine the impact of E-Commerce and Digital Payment on the revenue of culinary MSMEs in Medan Perjuangan District, both partially and simultaneously. A quantitative approach using a survey method was employed. The study population consisted of 70 culinary MSME operators utilizing GoFood, GrabFood, and ShopeeFood services. A saturated sampling technique (census) was used, meaning the entire population served as the sample. Data were collected via questionnaires and subsequently analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) test. The results indicate that all statement items were valid and reliable, and the data met the classical assumption tests, making them suitable for regression analysis. The t-test results show that both E-Commerce and Digital Payment have a positive and significant effect on MSME revenue. The F-test results demonstrate that E-Commerce and Digital Payment simultaneously exert a positive and significant influence on the revenue of culinary MSMEs in Medan Perjuangan District. The coefficient of determination (Adjusted R-Square) of 0.482 indicates that 48.2% of the variation in MSME revenue can be explained by the E-Commerce and Digital Payment variables, while 51.8% is influenced by factors outside the research model. The regression coefficients show values of 0.468 for Digital Payment and 0.377 for E-Commerce, indicating that Digital Payment has a greater impact on increasing MSME revenue.]]>
