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All Journal ProBisnis : Jurnal Manajemen
M. Ikhwan Mansyuri
Sekolah Tinggi Ilmu Ekonomi Yapis, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kompetensi Kewirausahaan dan Literasi Keuangan terhadap Keberlanjutan Usaha pada Usaha Mikro di Kabupaten Dompu Hadijah Hadijah; M. Ikhwan Mansyuri; Lilis Marlina
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Penelitian ini bertujuan menganalisis secara ilmiah sejauh mana kompetensi kewirausahaan dan literasi keuangan terhadap keberlanjutan usaha mikro di Kabupaten Dompu. Metode penelitian ini menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pelaku usaha mikro yang beroperasi di Kabupaten Dompu jumlah 1.291 unit usaha. Penentuan jumlah sampel menggunakan Rumus Slovin dengan ukuran sampel yang diperoleh adalah 93 responden. Hasil penelitian secara parsial variabel kompetensi kewirausahaan berpengaruh positif dan signifikan terhadap keberlanjutan usaha dibuktikan nilai signifikansi sebesar 0,000 < 0,05, dan variabel literasi keuangan berpengaruh positif dan signifikan terhadap keberlanjutan usaha dibuktikan nilai signifikansi sebesar 0,002 < 0,05. Sedangkan secara simultan memiliki nilai signifikansi sebesar 0,000 < 0,05, maka variabel kompetensi kewirausahaan dan literasi keuangan berpengaruh positif dan signifikan terhadap keberlanjutan usaha mikro di Kabupaten Dompu.
Analisis Pengaruh Perceived Value dan Service Quality terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Mediasi di Toko Obat Barkah Kusmiati Kusmiati; M. Ikhwan Mansyuri; Fahrudin Fahrudin
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Customer loyalty is a key factor in sustaining the competitiveness of pharmaceutical retail businesses amid increasingly intense market competition. This study aims to analyze the influence of perceived value and service quality on customer loyalty through customer satisfaction as a mediating variable at Toko Obat Barkah, Dompu Regency. The study employed a quantitative approach with an associative causal research design involving 75 respondents selected using a purposive sampling technique. Data were analyzed using IBM SPSS Statistics through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, the coefficient of determination (R²), and the Sobel Test. The results indicate that perceived value and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also has a positive and significant effect on customer loyalty. Furthermore, the Sobel Test confirms that customer satisfaction partially mediates the relationship between perceived value, service quality, and customer loyalty. These findings suggest that enhancing customer value and service quality in ways that improve customer satisfaction is an effective strategy for strengthening customer loyalty at Toko Obat Barkah, Dompu Regency.
Co-Authors Fahrudin Fahrudin Hadijah Hadijah Kusmiati Kusmiati Lilis Marlina