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All Journal Jurnal Pengabdian Kepada Masyarakat Al-Amin
Diyah Saputri
Universitas Islam Negri Raden Mas Said Surakarta
Religion Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Optimalisasi Digital Marketing dan Geotagging Google Maps dalam Pemberdayaan UMKM Desa Trunuh Klaten Selatan Diyah Saputri; Lhola Fatihah Khasana; Yuda Prawira; Yessika Indah Cahyani; Febriana Dita Puspita Sari; Mochammad Febryan Zailani; Meisya Putri Permatasari; Muhammad Salman Alfarisi; Putri Norma Widyastuti; Cantika Rizkyana Ramadani; Zubair Muhammad Al-Mujaadid; Alya Vanesa Ferohita; Sarbini
Jurnal Pengabdian Kepada Masyarakat Al-Amin Vol. 4 No. 2 (2026): July 2026
Publisher : STAI Al-Amin Gersik Kediri Lombok Barat-NTB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54723/jpa.v4i2.706

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in rural areas often face limited market reach due to reliance onconventional promotional methods and sub-optimal use of digital technology. This community service program aims to accelerate the digital transformation of MSMEs in Trunuh Village through the implementation of digital marketing strategies based on Google Maps geotagging and social media content creation. The methods applied included environmental observation, MSME dynamics mapping, and direct participatory mentoring using a door-to-door approach. The results of the program demonstrated a significant increase inthe visibility and competitiveness of MSMEs. The integration of business location tagging on Google Maps successfully achieved more than 1,000 views, while cinematic promotional videos on Instagram and TikTok expanded engagement with potential customers. This initiative proves that optimizing digital maps and visual promotional media is effective in broadening market access and fostering the economicsustainability of the Trunuh Village community.
Co-Authors Alya Vanesa Ferohita Cantika Rizkyana Ramadani Febriana Dita Puspita Sari Lhola Fatihah Khasana Meisya Putri Permatasari Mochammad Febryan Zailani Muhammad Salman Alfarisi Putri Norma Widyastuti Sarbini Yessika Indah Cahyani Yuda Prawira Zubair Muhammad Al-Mujaadid