Optimalisasi Digital Marketing dan Geotagging Google Maps dalam Pemberdayaan UMKM Desa Trunuh Klaten Selatan

Diyah Saputri (Universitas Islam Negri Raden Mas Said Surakarta)
Lhola Fatihah Khasana (Universitas Islam Negri Raden Mas Said Surakarta)
Yuda Prawira (Universitas Islam Negri Raden Mas Said Surakarta)
Yessika Indah Cahyani (Universitas Islam Negri Raden Mas Said Surakarta)
Febriana Dita Puspita Sari (Universitas Islam Negri Raden Mas Said Surakarta)
Mochammad Febryan Zailani (Universitas Islam Negri Raden Mas Said Surakarta)
Meisya Putri Permatasari (Universitas Islam Negri Raden Mas Said Surakarta)
Muhammad Salman Alfarisi (Universitas Islam Negri Raden Mas Said Surakarta)
Putri Norma Widyastuti (Universitas Islam Negri Raden Mas Said Surakarta)
Cantika Rizkyana Ramadani (Universitas Islam Negri Raden Mas Said Surakarta)
Zubair Muhammad Al-Mujaadid (Universitas Islam Negri Raden Mas Said Surakarta)
Alya Vanesa Ferohita (Universitas Islam Negri Raden Mas Said Surakarta)
Sarbini (Universitas Islam Negri Raden Mas Said Surakarta)

Jurnal Pengabdian Kepada Masyarakat Al-Amin
Vol. 4 No. 2 (2026): July 2026

Micro, Small, and Medium Enterprises (MSMEs) in rural areas often face limited market reach due to reliance onconventional promotional methods and sub-optimal use of digital technology. This community service program aims to accelerate the digital transformation of MSMEs in Trunuh Village through the implementation of digital marketing strategies based on Google Maps geotagging and social media content creation. The methods applied included environmental observation, MSME dynamics mapping, and direct participatory mentoring using a door-to-door approach. The results of the program demonstrated a significant increase inthe visibility and competitiveness of MSMEs. The integration of business location tagging on Google Maps successfully achieved more than 1,000 views, while cinematic promotional videos on Instagram and TikTok expanded engagement with potential customers. This initiative proves that optimizing digital maps and visual promotional media is effective in broadening market access and fostering the economicsustainability of the Trunuh Village community.