Widwi Handari Adji
Politeknik Piksi Ganesha, Bandung, Indonesia

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Pengaruh Organizational Culture Terhadap Adaptasi Perubahan Teknologi di Balai Besar Tekstil Kota Bandung Puncak Maha Utama; Widwi Handari Adji
Siber Nusantara of Economic and Finance Review Vol. 2 No. 2 (2026): Siber Nusantara of Economic and Finance Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v2i2.1176

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Organizational Culture terhadap Adaptasi Perubahan Teknologi pada pegawai Balai Besar Tekstil Kota Bandung tahun 2026. Pendekatan kuantitatif deskriptif verifikatif digunakan dengan teknik pengumpulan data kuesioner. Sampel sebanyak 58 responden ditentukan menggunakan rumus Slovin, dan data dianalisis menggunakan Regresi Linear Sederhana melalui SPSS 27. Hasil statistik deskriptif menunjukkan penerapan budaya organisasi relatif homogen dan kemampuan adaptasi teknologi tergolong cukup baik meskipun terdapat kesenjangan keterampilan digital. Hasil uji regresi mengungkapkan nilai signifikansi 0,483 (> 0,05) dan t hitung -0,706 (< 2,003). Hal ini membuktikan bahwa Organizational Culture tidak memiliki pengaruh yang signifikan terhadap Adaptasi Perubahan Teknologi. Kontribusi budaya organisasi hanya sebesar 0,9% (R Square 0,009), sedangkan 99,1% dipengaruhi oleh faktor eksternal seperti kesiapan infrastruktur IT dan kepemimpinan digital. Manajemen direkomendasikan melakukan intervensi perubahan untuk mereduksi resistensi psikologis pegawai.
The Effect of Service Innovation on Customer Satisfaction at Balai Besar Tekstil Bandung Rahmad Ramayansyah; Widwi Handari Adji
Siber Nusantara of Economic and Finance Review Vol. 2 No. 2 (2026): Siber Nusantara of Economic and Finance Review (April - September 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v2i2.1198

Abstract

Service innovation is increasingly important for public technical-service institutions because customers expect services that are fast, accessible, transparent, and easy to use. However, empirical evidence on digital service innovation in textile technical-service institutions remains limited. This study aims to analyze the effect of service innovation on customer satisfaction at Balai Besar Tekstil Bandung. A quantitative descriptive design was applied to 35 customers who used the institution's digital services during November 2025-January 2026. Saturated sampling was used, and data was collected through questionnaires and documentation. Data were analyzed using descriptive statistics, normality and heteroskedasticity tests, simple linear regression, correlation and determination coefficients, and a partial t-test with SPSS 27. The results show that service innovation achieved 78% and customer satisfaction 79%, both in the good category. Service innovation had a positive and significant effect on customer satisfaction, with a regression coefficient of 1.026, t = 55.191, p < 0.001, and R² = 0.989. The study's novelty lies in demonstrating the strong role of digital service innovation in customer satisfaction within a textile technical-service institution.