Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ESA
Siti Aisyah
Institut Badri Mashduqi Probolinggo
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS STRATEGI MARKETING MIX 4P (PRODUCT, PRICE, PLACE, PROMOTION) DALAM MENINGKATKAN VOLUME PENJUALAN DI GROSIR PONDOK PESANTREN  AL-MASHDUQIAH PROBOLINGGO Siti Aisyah; Nuriawati; Roviatul Maulidya Maulana
ESA Vol 8 No 2 (2026): AGUSTUS
Publisher : SEKOLAH TINGGI ILMU SYARIAH ABU ZAIRI BONDOWOSO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58293/esa.v8i2.206

Abstract

This study aims to analyze the implementation of the 4P marketing mix strategy (product, price, place, and promotion) in increasing sales volume at PP. Al-Mashduqiah Wholesale Store. This research employed a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving the wholesale manager and employees. The findings indicate that the implementation of the marketing mix strategy has been effective. In terms of product, the wholesale store provides a wide variety of quality products that meet customer needs. Regarding price, the application of a low profit margin keeps prices affordable and stable. In terms of place, the location within the Islamic boarding school provides easy access for the primary customers, although the external market remains limited. Regarding promotion, the use of WhatsApp and word-of-mouth promotion has proven effective in disseminating product information. Overall, the implementation of the 4P marketing mix strategy contributes to maintaining and increasing the sales volume of PP. Al-Mashduqiah Wholesale Store. However, improvements in distribution, promotion, and management systems are still needed to expand market reach and enhance business competitiveness
Co-Authors Nuriawati Roviatul Maulidya Maulana