Ilhandi Riski
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia.

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Persepsi Generasi Z tentang Gaya Komunikasi Tretan Muslim sebagai Podcaster Ilhandi Riski; Andalusia Neneng Permatasari
Bandung Conference Series: Communication Management 709 - 718
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24950

Abstract

The rapid growth of podcasts in Indonesia has positioned satirical content creators as influential figures among Generation Z audiences. Tretan Muslim, a host of the popular podcast Musuh Masyarakat, is known for a distinctive communication style in delivering social criticism through humor. This study describes Generation Z's perception in Bandung City of Tretan Muslim's communication style as a podcaster, based on six dimensions proposed by Tubbs and Moss (2008): Controlling, Equalitarian, Structuring, Dynamic, Relinquishing, and Withdrawal. Using a positivist paradigm and descriptive quantitative method, data were collected from 112 respondents aged 18-24 who listen to the podcast, selected through simple random sampling. A validated and reliable Likert-scale questionnaire was used, analyzed through descriptive statistics including frequency distribution, mean, median, mode, and standard deviation. Results show Generation Z perceives all six dimensions positively, with the Dynamic style scoring highest (91.15%) and Withdrawal lowest (85.18%), while the overall perception score (mean = 106.36) falls in the high category. These findings indicate that humor and energetic delivery are the most recognized traits of Tretan Muslim's communication style, while his Controlling tendency is balanced by an equally strong Equalitarian impression among Generation Z listeners.   Pertumbuhan pesat podcast di Indonesia menjadikan kreator konten satir sebagai figur berpengaruh di kalangan audiens Generasi Z. Tretan Muslim, salah satu host podcast populer Musuh Masyarakat, dikenal memiliki gaya komunikasi khas dalam menyampaikan kritik sosial melalui humor. Penelitian ini mendeskripsikan persepsi Generasi Z di Kota Bandung terhadap gaya komunikasi Tretan Muslim sebagai podcaster, berdasarkan enam dimensi yang dikemukakan oleh Tubbs dan Moss (2008): Controlling, Equalitarian, Structuring, Dynamic, Relinquishing, dan Withdrawal. Dengan menggunakan paradigma positivisme dan metode kuantitatif deskriptif, data dikumpulkan dari 112 responden berusia 18-24 tahun yang merupakan pendengar podcast tersebut, dipilih melalui simple random sampling. Kuesioner skala Likert yang telah divalidasi dan diuji reliabilitasnya digunakan, kemudian dianalisis melalui statistik deskriptif meliputi distribusi frekuensi, mean, median, modus, dan standar deviasi. Hasil menunjukkan Generasi Z mempersepsikan keenam dimensi secara positif, dengan gaya Dynamic memperoleh skor tertinggi (91,15%) dan Withdrawal terendah (85,18%), sementara skor persepsi keseluruhan (mean = 106,36) berada pada kategori tinggi. Temuan ini menunjukkan bahwa humor dan penyampaian yang energik menjadi ciri paling dikenali dari gaya komunikasi Tretan Muslim, sementara kecenderungan Controlling-nya diimbangi oleh kesan Equalitarian yang sama kuatnya di mata pendengar Generasi Z.