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All Journal LANCAH Jurnal Inovasi dan Tren Journal of Hotel Management
Nyoman Gede Mas Wiartha
Bali Tourism Polytechnic
Economics, Econometrics & Finance Education Social Sciences Other

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Revitalisasi Pertunjukan Seni di Bali Era Pariwisata Budaya Kontemporer antara Pelestarian dan Komodifikasi Nyoman Gede Mas Wiartha; Ni Ketut Mareni; I Md. Sucipta Adnyana; A.A.I.M. Septiviari
LANCAH: Jurnal Inovasi dan Tren Vol. 4 No. 2 (2026): NOVEMBER
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v4i2.8522

Abstract

Balinese traditional performing arts, rooted in spiritual values, are now transforming into commercial attractions along with the rapid development of tourism. This study discusses the dynamics of art revitalization amid the tug-of-war between preservation of original values and commodification in the era of contemporary cultural tourism. Using a descriptive qualitative approach based on a pure literature review, data were obtained through a systematic search of accredited academic journals, prior empirical studies on Balinese performing arts, official cultural policy documents, and authoritative anthropological texts and books. The results show that commodification has a double impact: providing economic benefits for artists while risking degradation of the sacred value of traditional art. Facing this challenge, Balinese people apply adaptive strategies through a firm separation between the sacred (wali) and profane (balih-balihan) realms, as well as packaging new performances without losing their original identity. In conclusion, the revitalization of Balinese traditional performing arts is not a rejection of tourism modernization, but a conscious effort to manage a dynamic balance between economic profit and the sustainability of local cultural heritage.
Pengaruh harga Kamar dan Kualitas Pelayanan terhadap Keputusan Menginap di Westin Resort & Spa di Ubud Ni Wayan Cittin Atiramaniya; Ni Made Suastini; Nyoman Gede Mas Wiartha
Journal of Hotel Management Vol. 3 No. 1 (2025): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1552

Abstract

The increasingly competitive growth of hotels in Gianyar Regency will also impact the competitiveness of its business. To enhance the decision-making process for staying at The Westin Resort & Spa Ubud, Bali, attention must be paid to several factors that influence guests' decisions to stay. Factors such as Room Price and Service Quality can increase guests' willingness to stay or make repeat purchases. This study aims to determine the influence of room price and service quality on the decision to stay at The Westin Resort & Spa Ubud, Bali. The population of this study comprises individuals who stayed at The Westin Resort & Spa Ubud, Bali, in the last month up to March, totaling 1250 people, with a sample size determined using simple random sampling technique amounting to 93 samples. Data collection method involved questionnaires analyzed using multiple linear regression analysis. The data analysis results show that room price and service quality have a positive and significant influence on the decision to stay. The regression value obtained is F-statistic of 36.852, which is greater than the critical F-value of 2.70. The strength of the relationship between Room Price (X1) and Service Quality (X2) as independent variables in this study with the percentage of Stay Decision as the dependent variable is 0.871. This indicates a very strong and positive relationship between the independent variables and the dependent variable. The magnitude of the influence of room price and service quality on the decision to stay is 75.8%. Recommendations from the researcher include enhancing room price strategies to compete with nearby hotels. Additionally, management should consider aligning prices with room quality to improve guest stay decisions. For future research, it is suggested to investigate other factors influencing stay decisions such as location, promotions, and advertising.
Co-Authors A.A.I.M. Septiviari I Md. Sucipta Adnyana Ni Ketut Mareni Ni Made Suastini Ni Wayan Cittin Atiramaniya