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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature
Valencia Friska Suarliem
English Literature Department, Faculty of Education and Humanities, Universitas Dhyana Pura, Indonesia
Languange, Linguistic, Communication & Media

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Morphological Productivity in Travel Agent Instagram Captions: A Corpus-Based Analysis Valencia Friska Suarliem; Mirsa Umiyati; Yohanes Octovianus Lesu Awololon
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 2 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i2.10940

Abstract

This study aimed to measure the productivity of word-formation processes on travel agents Instagram captions using Baayen’s Potential Productivity (PP) formula. This study employed a descriptive quantitative approach through corpus-based analysis. The data were collected from Traveloka and Booking.com captions through documentation, note-taking & coding, and corpus. The data then analyzed using AntConc to identify hapax legomena and calculate the productivity of each process using Baayen’s PP formula. The findings revealed twelve word-formation processes in the corpus, with compounding emerging as the most productive process (PP = 0.154), followed by inflectional morphology (PP = 0.095) and derivational morphology (PP = 0.077). The dominance of compounding indicated that tourism discourse strongly relied on lexical combinations to create informative and attractive promotional expressions, followed by inflectional and derivational processes which contributed significantly by emphasizing tourism activities, experiences, and descriptive characteristics. In contrast, acronym & initialism, blending, cliticization, clipping, reduplication, coinage & eponym, suppletion, and onomatopoeia showed relatively low productivity. Furthermore, the findings demonstrated that the Booking.com corpus achieved a higher overall productivity value than Traveloka despite containing fewer tokens, suggesting a greater degree of lexical variation. Overall, the study showed that morphological productivity in tourism promotional discourse was strongly influenced by communicative and persuasive purposes in digital marketing contexts.
Co-Authors Mirsa Umiyati Yohanes Octovianus L. Awololon