Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INTEGRATION: Journal of Multidisciplinary Studies
Luna Maya Sasprida
Politeknik Negeri Bengkalis, Riau, Indonesia

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
How social media shapes consumer visit intention: evidence from cafes in Bengkalis, Indonesia Qumil Laila Safitri; Luna Maya Sasprida; Diha Ramadani; Annisa Febry Aulia; Ratu Fathana Bayu Suci; Andri Nofiar Am; Wan Junita Raflah
INTEGRATION: Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): INTEGRATION: Journal of Multidisciplinary Studies - August
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/integration.v1i2.113

Abstract

Purpose: to analyze the influence of social media on consumers’ visit intention to cafés in Bengkalis, Indonesia. Method: this study uses a quantitative approach with an explanatory design. Data were collected from 120 respondents who had visited cafés in Bengkalis, Indonesia, using a structured questionnaire. The data were analyzed using simple linear regression with SPSS to examine the effect of social media on visit intention. Findings: social media has a positive and significant effect on consumers’ intention to visit cafés in Bengkalis, Indonesia. Social media also accounts for a substantial proportion of the variation in visit intention, indicating its important role in influencing consumer behavior. Implications: social media is an important marketing tool for shaping consumers' intention to visit. Practically, café managers should optimize social media content and engagement to attract more customers, while theoretically, the study supports the SOR framework in digital marketing contexts. Originality: lies in its focus on cafés in a rural island context in Bengkalis, Indonesia, and in its application of the SOR theory to explain how social media influences consumers’ intention to visit local food and beverage businesses.
Co-Authors Andri Nofiar Am Annisa Febry Aulia Diha Ramadani Qumil Laila Safitri Ratu Fathana Bayu Suci Wan Junita Raflah