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All Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Lael Lael
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Store Atmosphere dan Electronic Word of Mouth (e-WOM) terhadap Repurchase Intention pada Versteckt Coffee di Cibinong Lael Lael; Riko Mersandro Permana; Dina Purnama Sari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 4 (2026): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i4.2839

Abstract

Indonesia's coffee shop industry, the largest in the world, faces intensifying business competition, particularly in the Bogor and Cibinong areas, encouraging owners to build both a distinctive physical experience and a strong digital reputation. This study examines the effect of Store Atmosphere and electronic word of mouth (e-WOM) on Repurchase Intention among customers of Versteckt Coffee, a coffee shop in Cibinong known for its tranquil, European-inspired concept. A quantitative associative approach was applied using purposive sampling, involving 100 respondents who had visited and purchased at Versteckt Coffee and were domiciled in Bogor, with the sample size determined through the Lemeshow formula. Data were collected through a Likert-scale questionnaire distributed via Google Forms and analyzed using multiple linear regression with IBM SPSS Statistics version 31, following validity, reliability, and classical assumption testing. The results indicate that Store Atmosphere has a positive and significant partial effect on Repurchase Intention (t = 13.416 > 1.984; sig. 0.000), and e-WOM also has a positive and significant partial effect (t = 15.649 > 1.984; sig. 0.000). Simultaneously, both variables significantly affect Repurchase Intention (F = 129.104 > 3.09; sig. 0.000), explaining 72.7% of its variance, with e-WOM contributing more (52.6%) than Store Atmosphere (20%). These findings imply that Versteckt Coffee should continuously enhance its atmosphere and actively manage e-WOM to strengthen Repurchase Intention.
Co-Authors Dina Purnama Sari Riko Mersandro Permana