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All Journal Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Jurnal Pengabdian Masyarakat Indonesia
Siti Akmalia
Institut Keguruan dan Ilmu Pendidikan PGRI Kaltim
Religion Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digitalisasi Pemasaran dan Optimalisasi Branding melalui Media Sosial untuk Meningkatkan Daya Saing UMKM Bebek Pinggir Sawah di Kawasan Wisata Betapus Umi Fitria; Siti Akmalia; Seto Indarto; Muhammad Maulana Iskhak; Fristi Novianti
Bhumiputra: Jurnal Penelitian dan Pengabdian Masyarakat Global Vol. 3 No. 3 (2026): September
Publisher : Yayasan Cendekia Gagayunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63142/bhumiputra.v3i3.585

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an essential role in Indonesia's economy by creating employment opportunities, increasing household income, and strengthening regional economic resilience. However, many culinary MSMEs still experience limited digital marketing capabilities, weak brand identity, and inadequate promotional content development. These challenges are also experienced by Bebek Pinggir Sawah MSME located in the Betapus Tourism Area, Samarinda City. This community service program aims to improve MSME competitiveness through digital marketing and social media branding optimization. The program applies a participatory approach consisting of needs assessment, digital marketing training, visual identity development, digital content creation, social media management assistance, and monitoring and evaluation. The expected outputs include improved digital marketing competencies, stronger business branding, digital promotional content, and enhanced capability to utilize social media for business promotion. The program is expected to strengthen MSME competitiveness by expanding promotional reach, improving business branding, and enhancing digital capacity to support sustainable business development in local tourism areas.
Smart Money: Edukasi Pengelolaan Keuangan untuk Meningkatkan Financial Awareness Siswa SMA Siti Akmalia; Enny Krtini; Seto Indarto; Noredyo Molyaningrum; Milawati Milawati; Muhammad Maulana Iskhak; Tri Widyasari
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 3 (2026): Oktober: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i3.7958

Abstract

This Community Service activity aims to increase financial literacy and financial awareness of high school students through the "Smart Money" program held at SMAN 16 Samarinda. The problem behind this activity is that students are still able to manage finances practically, such as preparing a budget, distinguishing needs and wants, and saving in a planned manner. The method used is a descriptive quantitative approach with a pre-test and post-test design. The subject of the activity was 60 students who were selected using the purposive sampling technique. The implementation of activities is carried out through interactive lectures, discussions, financial management simulations, and digital-based educational games using Kahoot. The instrument used is a financial literacy questionnaire that refers to indicators of financial knowledge, attitudes, and behaviors. The results of the activity showed a significant increase in all student financial literacy indicators. Quantitatively, knowledge scores increased from 58% to 82%, financial attitudes from 60% to 85%, and financial behavior from 55% to 78%. This improvement shows that interactive and experiential learning methods are effective in improving students' financial understanding, awareness, and behavior. Thus, the "Smart Money" program can be used as a model of financial literacy education that is applicable and replicative in an effort to form better financial habits from an early age.
Co-Authors Enny Krtini Fristi Novianti Milawati Milawati Muhammad Maulana Iskhak Noredyo Molyaningrum Seto Indarto Tri Widyasari Umi Fitria