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All Journal Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Aulia Ayu Damayanti
Universitas Boyolali
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions

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Optimalisasi Pengendalian Hama Tikus melalui Rubuha bagi Kelompok Tani Desa Kendel Boyolali Intan Nur Cahyani; Muhammad Sabil Muria Abdillah; Risa Amara; Rizal Fakihan; Aulia Ayu Damayanti; Putri Mulyaningsih; Luki Sri Anggorowati
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i3.5471

Abstract

Rat pest infestation is a major problem that reduces rice, corn, and cassava yields in Kendel Village, Kemusu Subdistrict, Boyolali Regency. The sulfur fumigation method previously used by farmers is reactive and fails to permanently suppress rat populations. This community service activity aims to address this issue through the construction of an Owl House (Rubuha) that utilizes Tyto alba as a natural predator of field rats, while also enhancing the knowledge and skills of the partner farmer group. The activity was carried out through five stages: observation, needs identification, planning and construction, socialization, and installation with handover. The results show that one Rubuha unit was successfully built and installed at a height of 5 meters, with a socialization attendance rate of 50% of the invited target and high enthusiasm reflected in 15 questions raised during the discussion session. Observation during the first 7 days post-installation showed that the Rubuha remained in good physical condition and ready for occupancy. This activity provides short-term added value in the form of increased farmer understanding, and has the potential to provide long-term impact in the form of reduced rat pest attacks and sustainable savings in pest control costs for the farmer group in Kendel Village.
Analisis Strategi Pemasaran dalam Upaya Meningkatkan Penjualan Produk Kerajinan Tembaga dan Kuningan CV. Logam Jaya Gallery di Desa Tumang Aulia Ayu Damayanti; Naswa Mar’atus Sholihah; Shella Wulandari; Mellyana Herawati; Muhammad Aditya Yuliyanto
Jurnal Kewirausahaan Cerdas dan Digital Vol. 3 No. 1 (2026): Februari: Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v3i1.1235

Abstract

This in-depth study explores the comprehensive marketing strategies implemented by CV. Logam Jaya Gallery, a leading copper and brass craft business entity in Tumang Village, Boyolali. The research aims to identify the key factors behind the company's resilience in the face of intense industry competition. Using a qualitative approach, operational data was obtained in depth. The results show that the company integrates direct marketing through national and international exhibitions, while optimizing digital channels and e-commerce for broader global market penetration. Despite its success, CV. Logam Jaya Gallery faces significant obstacles such as market demand fluctuations, limitations in manual production technology, and competitive pressures. As a mitigation measure, the company diversifies its products and adopts contemporary technology to efficiently increase its operational capacity. Strategic synergies with the government and the private sector were also strengthened to expand promotional access. This success was also supported by fundamental pillars in the form of cultural heritage and intergenerational craftsmanship. Through a combination of organized management, sustainable design innovation, and adaptation to market dynamics, the company has succeeded in establishing itself as a competitive creative industry player on the national and global stage.
Co-Authors Anggorowati, Luki Sri Intan Nur Cahyani Mellyana Herawati Muhammad Aditya Yuliyanto Muhammad Sabil Muria Abdillah Naswa Mar’atus Sholihah Putri Mulyaningsih Risa Amara Rizal Fakihan Shella Wulandari