<![CDATA[ABSTRACT This study aims to determine the effect of price on brick sales in Sukamaju Village, Babat Supat District. The research method used is a quantitative method with a simple linear regression analysis approach. The population in this study were consumers who purchased bricks in Sukamaju Village, Babat Supat District, with a total sample of 80 respondents determined using a sampling technique. Data were collected through questionnaires and processed using the SPSS program. The validity test results show that all statement items on the Price variable (X) and the Sales variable (Y) are declared valid. The reliability test results show a Cronbach's Alpha value of 0.733 for the Price variable (X) and 0.748 for the Sales variable (Y), both above the threshold of 0.60, indicating that the research instruments are reliable. The simple linear regression analysis produced the equation Y = 24.001 + 0.318X, meaning that every one-unit increase in the Price variable (X) will be followed by an increase in the Sales variable (Y) of 0.318 units. The correlation test shows a correlation coefficient (R) of 0.276, indicating a low or weak relationship between the two variables, with a coefficient of determination (R Square) of 0.076, meaning the Price variable (X) accounts for 7.6% of the influence on the Sales variable (Y), while the remaining 92.4% is influenced by other variables not examined in this study. The hypothesis test through the t-test shows a t-count of 2.536 > t-table 1.991 with a significance value of 0.013 < 0.05, so H₀ is rejected and Hₐ is accepted. Therefore, it can be concluded that the Price variable (X) has a significant effect on the Sales variable (Y) in brick sales in Sukamaju Village, Babat Supat District. Keywords: Price, Sales]]>
